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Robotic vacuum maker Dreame says untapped world demand to drive subsequent section of progress

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Last updated: December 28, 2025 10:29 am
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Robotic vacuum maker Dreame says untapped world demand to drive subsequent section of progress
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Regardless of intense competitors that has pushed one US firm into chapter 11, the worldwide robotic vacuum cleaner market has loads of room for progress given low penetration charges, in accordance with Meng Jia, president of Dreame Expertise’s robotic vacuum division.

Meng anticipates regular progress for robotic vacuum gross sales over the following few years, noting that market penetration stays low – lower than 10 per cent in China and below 20 per cent abroad.

“The robotic vacuum class hasn’t absolutely realised its potential by way of person expertise,” stated Meng, including that the product was nonetheless in its “ascent stage”.

Do you could have questions in regards to the greatest subjects and tendencies from all over the world? Get the solutions with SCMP Information, our new platform of curated content material with explainers, FAQs, analyses and infographics dropped at you by our award-winning workforce.

Europe was Dreame’s largest marketplace for robotic vacuum cleaners, adopted by China and the US, in accordance with Meng. Europe’s dominance was pushed by a client base that’s receptive to modern know-how, with greater than half of Dreame’s income within the area generated by premium merchandise priced above 1,000 euros (US$1,174).

Xiaomi’s robotic vacuum cleaner has put the corporate within the prime 5 of suppliers. Photograph: Handout alt=Xiaomi’s robotic vacuum cleaner has put the corporate within the prime 5 of suppliers. Photograph: Handout>

“The Chinese language market is probably the most aggressive on the earth,” stated Meng. The three,000 to 4,000 yuan (US$568) value bracket accounts for roughly 50 per cent of the corporate’s home income, in distinction to the premium-heavy European market.

Dreame, which makes a spread of family home equipment, recorded the quickest progress in new job listings amongst Chinese language corporations this yr, in accordance with a report by Maimai, China’s largest skilled social networking platform. Dreame’s robotic vacuum unit was actively recruiting expertise for its analysis and improvement division, in accordance with Meng.

Chinese language producers consolidated their world lead within the first three quarters of 2025, sweeping the highest 5 spots for sensible robotic vacuum shipments. Collectively, these manufacturers – Roborock, Ecovacs, Dreame, Xiaomi and Narwal – now command almost 70 per cent of the worldwide market, in accordance with analysis agency IDC.

Dreame’s third spot rating gave it a 12.4 per cent share of the worldwide market.

The ROMO is DJI’s entry into the robotic cleaner market. Photograph: handout alt=The ROMO is DJI’s entry into the robotic cleaner market. Photograph: handout>

Going through intense competitors from Chinese language rivals, US-based iRobot, maker of the well-known Roomba model, filed for chapter safety earlier this month. As a part of its restructuring, the agency was set to be acquired by its key provider, Shenzhen-based producer Picea Robotics.

Meng stated Dreame would stay largely unaffected by the iRobot acquisition.

The market’s potential continues to draw new gamers. In August, drone big DJI made its debut within the sector with the launch of the ROMO collection. Begin-up Pudu Robotics additionally launched the PUDU CC 1 Professional this yr.

Meng famous that DJI has been closely selling its synthetic intelligence capabilities since coming into the robotic vacuum sector. “Dreame has additionally been closely investing in AI,” he stated, including that DJI’s strategy has offered clues to assist Dreame’s personal AI promotional methods.

This text initially appeared within the South China Morning Submit (SCMP), probably the most authoritative voice reporting on China and Asia for greater than a century. For extra SCMP tales, please discover the SCMP app or go to the SCMP’s Fb and Twitter pages. Copyright © 2025 South China Morning Submit Publishers Ltd. All rights reserved.

Copyright (c) 2025. South China Morning Submit Publishers Ltd. All rights reserved.



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