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Reading: Senators Demand Probe of Noem-Linked Agency’s Secret Work on DHS Advert Marketing campaign — ProPublica
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Investigative Reports

Senators Demand Probe of Noem-Linked Agency’s Secret Work on DHS Advert Marketing campaign — ProPublica

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Last updated: November 24, 2025 5:51 pm
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Senators Demand Probe of Noem-Linked Agency’s Secret Work on DHS Advert Marketing campaign — ProPublica
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In latest days, 5 U.S. senators and two representatives requested paperwork from the Division of Homeland Safety and a proper investigation into how a agency intently tied to DHS Secretary Kristi Noem ended up receiving cash from a $220 million, taxpayer-funded advert marketing campaign.

The calls for got here in response to a ProPublica story this month that exposed that the Republican consulting agency had been secretly engaged on the advertisements, which star Noem. The corporate, known as the Technique Group, has long-standing private and enterprise ties to Noem and her senior aides at DHS. Its CEO is married to Noem’s chief spokesperson at DHS.

Beneath Noem, DHS bypassed the conventional aggressive bidding course of when awarding the contracts — allocating nearly all of the cash to a mysterious Delaware LLC that was created days earlier than the deal was finalized. The Technique Group doesn’t seem on public paperwork in regards to the deal.

“The general public deserves to know that authorities officers aren’t utilizing taxpayer {dollars} to complement themselves and their mates on the backs of hardworking Individuals,” 4 Senate Democrats on the homeland safety committee wrote in a letter to the DHS inspector normal. They known as for the inspector normal to research whether or not DHS officers had violated federal legal guidelines and contracting laws “designed to stop self-dealing.” 

The senators who signed the letter had been Ruben Gallego, D-Ariz.; Gary Peters, D-Mich.; Richard Blumenthal, D-Conn.; and Andy Kim, D-N.J. Sen. Peter Welch, D-Vt., individually despatched his personal letter to the inspector normal.

In their very own letter, Reps. Bennie Thompson and Robert Garcia — the rating members of the Home homeland safety and oversight committees — demanded copies of all communications between Noem and her aides and “anybody related to the Technique Group” or the Delaware LLC. They wrote that they meant to research Noem for “lining your folks’ pockets on the taxpayer’s expense.”

Different Democrats in Congress have additionally criticized Noem for the advert deal. Home Minority Chief Hakeem Jeffries known as for Noem to resign following the ProPublica report. “That is what corruption seems like,” Rep. Jasmine Crockett mentioned at a congressional listening to. “They’re stealing cash from the American individuals’s pockets and depositing it into their financial institution accounts.”

ProPublica discovered that the Technique Group’s undisclosed work for DHS included operating a shoot for a not too long ago aired advert that featured Noem on horseback at Mount Rushmore, delivering a message to immigrants. Among the many agency’s ties to Noem: It performed a central position in her final gubernatorial marketing campaign in South Dakota, and it has labored intently with Noem’s high aide at DHS, Corey Lewandowski. The workplace funding the advert contracts is listed because the DHS Workplace of Public Affairs, which is run by Tricia McLaughlin; McLaughlin is married to the CEO of the Technique Group, Ben Yoho.

A number of federal contracting specialists beforehand instructed ProPublica that the in depth ties between DHS management and the Technique Group prompt main potential violations of ethics guidelines.

Watch the DHS Advert Filmed at Mount Rushmore 

Requested in regards to the Technique Group’s work for DHS, McLaughlin beforehand instructed ProPublica, “I don’t know who they’re a subcontractor with, however I don’t work with them as a result of I’ve a battle of curiosity and I totally recused myself.” She added, “We don’t have visibility into why they had been chosen.”

DHS didn’t tackle questions in regards to the requires an IG investigation. In a press release, the company reiterated its response to the unique story, saying that DHS does its contracting “by the guide” and that the company just isn’t concerned within the number of subcontractors. 

A spokesperson for the DHS inspector normal instructed ProPublica that as a matter of coverage, it doesn’t verify or deny investigations.

The Technique Group didn’t reply to questions. 

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