Serena Williams introduces Maria Sharapova throughout the 2025 Induction Celebration weekend on the Worldwide Tennis Corridor of Fame in Newport, Rhode Island, on Aug. 23, 2025.
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Girls’s 3-on-3 basketball league Unmatched is now valued at $340 million after a brand new funding spherical that included tennis legend Serena Williams, the league introduced Monday.
Williams’ Serena Ventures was a part of a Collection B funding spherical that was led by Bessemer Enterprise Companions and likewise included Warner Bros. Discovery and Alex Morgan’s Trybe Ventures. Unmatched didn’t disclose the dimensions of the person contributions.
Unmatched’s newest money infusion means a dramatic rise in its valuation from only one 12 months in the past when the league was valued at $95 million, based on an individual acquainted with the league who spoke on the situation of anonymity about inner issues.
The funding comes as ladies’s sports activities have soared in each recognition and valuations lately.
“So as to add arguably probably the most iconic feminine athlete to play sports activities, I feel it exemplifies who Unmatched is not only with our gamers on the court docket, however the variety of traders on our cap desk who had been icons in their very own lanes,” mentioned Alex Bazzell, co-founder and president of Unmatched.
Angel Reese, #5 of Rose, goes up for a shot towards Napheesa Collier, #24 of the Lunar Owls, throughout the second half at Wayfair Area in Medley, Florida, on Feb. 21, 2025.
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Different Unmatched traders embrace high-profile names equivalent to tennis legend Billie Jean King, NBA celebrity Stephen Curry, tennis champion Coco Gauff and Olympic swimmer Michael Phelps.
Bessemer has beforehand invested in ticketing resale website StubHub, in addition to streaming providers BallerTV and Twitch. The enterprise agency sees Unmatched as a blueprint for the subsequent era of sports activities leagues, based on Caty Rea, a vice chairman at Bessemer.
“We at all times search for category-defining companies with generational tail winds and actually audacious founders who sort of have that product onerous to suit,” Rea mentioned. “We felt like we discovered that with Unmatched.”
Unmatched was based in 2023 and gives ladies’s skilled basketball gamers a league that runs within the offseason of the WNBA. Beforehand, many gamers went overseas within the offseason for additional compensation.
The league says it gives ladies the very best common wage in skilled ladies’s sports activities historical past and gives fairness to gamers.
For comparability, the WNBA doesn’t provide its gamers fairness, and gamers are at present negotiating their collective bargaining settlement, which expires Oct. 31. One of many key points being debated is a rise in participant compensation. WNBA Commissioner Cathy Engelbert instructed CNBC in July that the common WNBA crew valuation has elevated to about $260 million.
Bazzell mentioned the brand new funding might be used so as to add extra assets to the league’s services, for developmental efforts and to create further consciousness of the league because it heads into its second season.
“We have constructed a sustainable and sticky viewers, each on tv and definitely on social. So now we’ve got to develop that footprint,” he mentioned.
