Snak King has appointed Michael Axelrod as CEO of the personal label and branded snacks producer to succeed Barry Levin.
Levin has headed up the California-based enterprise for greater than 4 a long time however is now stepping down as CEO. He’ll proceed to serve on the board of administrators of Snak King, which was backed by Falfurrias Administration Companions final 12 months.
Axelrod is becoming a member of the maker of tortilla chips, potato crisps, popcorn and nut clusters from Del Actual Meals, the place he was CEO of the Hispanic meals group since 2019.
He started his profession at Boston Consulting Group and has held government roles at Passport Meals Group and TreeHouse Meals, one other own-label enterprise within the US, in response to his LinkedIn profile.
In his early profession, Axelrod was additionally an government at what was as soon as Kraft Meals after which a place as vp of innovation at McCain Meals.
“Barry has constructed an distinctive firm with a status for high quality, buyer belief, and innovation,” Axelrod stated in a press release.
“It’s an honour to comply with in his footsteps, and I look ahead to working with the Snak King staff to construct on that basis as we pursue the following section of development and worth creation.”
The corporate stated Levin has “grown the enterprise from a one-room, one-machine producer of pork rinds into the worldwide enterprise it’s at the moment”.
Levin stated: “Constructing Snak King during the last 4 a long time with so many outstanding staff mates has been a fantastic privilege, and I’m pleased with the enterprise we have now grown collectively.
“I’m assured that Mike is the fitting chief to information Snak King ahead and proceed to ship for our clients, staff and companions.”
Based in 1978 and primarily based in Metropolis of Trade, California, Snak King can be a co-manufacturer. Its portfolio spans private-label merchandise for retailers and in-house manufacturers together with El Sabroso, The Entire Earth, Granny Goose and Jensen’s Orchard.
Saying the undisclosed funding in August 2024, Falfurrias, headquartered in Charlotte, North Carolina, stated the financing was channelled by the Falfurrias Capital Companions IV and V funds.
“Snak King brings in Del Actual Meals’ government Michael Axelrod as CEO” was initially created and printed by Simply Meals, a GlobalData owned model.
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