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Money

Subsequent steps for Eli Lilly, Novo Nordisk, Pfizer

Madisony
Last updated: January 23, 2026 12:05 pm
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Subsequent steps for Eli Lilly, Novo Nordisk, Pfizer
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Contents
The capsule potentialMixing and matching medicationCompletely different weight reduction strategiesAffected person entry to medication

A pharmacist shows a field of Wegovy tablets at a pharmacy in Provo, Utah, Jan. 15, 2026.

George Frey | Bloomberg | Getty Photos

The way forward for the booming weight problems drug market will not hinge on medication that ship larger weight reduction alone. 

High executives from drugmakers large and small advised CNBC that the following section of the area might be outlined by a broader vary of remedy choices and improved entry for sufferers. These have been among the many themes that emerged on the annual JPMorgan Healthcare Convention in San Francisco throughout interviews with high brass from Eli Lilly, Novo Nordisk, Pfizer and different drugmakers. 

“We actually see the weight problems market going from, on this yr, a one-size-fits-all type of concept to totally different medicines for various sufferers. We do not have a crystal ball to understand how that every one kinds out,” Dan Skovronsky, Eli Lilly’s chief scientific officer, advised CNBC in an interview on the convention.

“However I believe by presenting individuals with choices, they’re going to choose for themselves with their docs, and I believe we need to have one thing for everybody,” he continued. “And we’re not accomplished but.” 

Over the approaching years, executives anticipate an increasing menu of weight problems remedies that may be tailor-made to a person affected person’s wants — from tablets and less-frequent injections to mixture regimens and medicines designed to protect muscle mass whereas selling weight reduction. Some additionally anticipate the direct-to-consumer market to turn out to be a good bigger slice of the market, whereas hoping that hurdles stopping sufferers from getting remedy proceed to fall.

Novo Nordisk and Eli Lilly are broadly credited with establishing the market by way of their weekly GLP-1 injections for weight problems and diabetes, which have surged in recognition in recent times. The subsequent chapter is already taking form, with Novo launching the primary GLP-1 capsule for weight problems earlier this month and Lilly getting ready to deliver an oral choice of its personal to market later this yr.

Whereas these corporations will play a crucial position in how the area evolves, different gamers from pharma titan Pfizer to little-known upstarts might additionally enter the market — each threatening the 2 rivals’ gross sales dominance and providing extra remedy alternate options for shoppers.

Whereas entry stays a problem for a lot of sufferers, the power to get GLP-1s has improved notably over the previous yr. Each Novo and Lilly have slashed money costs for his or her injections and struck offers with President Donald Trump in November that may, for the primary time, introduce Medicare protection for weight problems medication later this yr.

Extra remedy choices and wider entry might increase the case for analyst projections that say the burden loss and diabetes drug market may very well be value virtually $100 billion yearly by the tip of the last decade. 

In an interview on the convention, Novo Nordisk CEO Mike Doustdar mentioned the corporate and Lilly at the moment have round 15 million individuals mixed who’ve weight problems taking GLP-1s. There may be nonetheless a “lengthy tail” to reaching the 110 million which can be reportedly affected by the situation, together with those that are obese, he added. 

In a Could report, McKinsey mentioned it expects a spread of 25 to 50 million U.S. sufferers to make use of GLP-1s by 2030. 

Here is what executives say the way forward for the area might seem like. 

The capsule potential

Capsules haven’t but confirmed simpler than injections. 

Nonetheless, the consensus amongst executives is that oral choices might broaden the market, reaching completely new sufferers. Which will embrace people who find themselves afraid of needles, in addition to individuals who may gain advantage from present injections however do not view their situation as extreme sufficient to warrant a weekly shot.

In an interview on the convention, Doustdar mentioned it might additionally embrace individuals who journey continuously and may’t simply refrigerate injections. 

“There may be a lot aligned precisely with this market enlargement story … as a result of there’s a enormous variety of sufferers which can be merely not inquisitive about dropping pounds at the price of injecting themselves,” Doustdar mentioned. 

The “actual progress” and uptake of the tablets goes to return from main care physicians, who write nearly all of prescriptions for People and usually want tablets to injections, mentioned Ray Stevens, the CEO of weight problems market hopeful Construction Therapeutics. 

He mentioned he believes his firm’s GLP-1 capsule, aleniglipron, would be the third to enter the market after Eli Lilly’s and Novo Nordisk’s. Construction’s oral drug will enter Part 3 trials this yr. 

Each day tablets can provide extra flexibility to sufferers. For instance, Stevens mentioned a affected person might lower a capsule in half to mitigate negative effects on a day after they have an vital assembly to attend. 

Lilly’s Skovronsky mentioned tablets may even function a approach for sufferers to “deescalate their remedy” after taking injections. The corporate in December launched information displaying that sufferers who initially took Wegovy or Zepbound photographs maintained nearly all of their weight reduction after switching to Lilly’s capsule. 

“They are saying, ‘I’ve misplaced the burden, I’ve acquired this, so I can keep this by myself with one thing much less robust,'” Skovronsky mentioned. 

Construction can also be creating an oral medication that targets amylin, an rising type of weight reduction remedy that mimics a hormone co-secreted with insulin within the pancreas to suppress urge for food and scale back meals consumption. Novo is creating a medication referred to as amycretin, which targets each GLP-1 and amylin to supply doubtlessly enhanced weight reduction. 

Mixing and matching medication

Stevens mentioned mixture regimens are “going to be the following section of the sphere.” 

For instance, Construction hopes to mix its oral GLP-1 and amylin medication to realize even larger weight reduction than one alone would, which he mentioned will seemingly be “among the best combos of the longer term.” It is too early to say which sufferers can be the most effective match for that routine, however Stevens mentioned it might obtain “good tolerability, actually good affected person expertise and good efficacy.” 

He mentioned the corporate is already engaged on manufacturing the 2 substances collectively in a single capsule, which has similarities to what Novo’s amycretin achieves. 

However he mentioned mixture regimens can even assist deal with sure obesity-related circumstances higher than one product alone. That might seem like combining a GLP-1 with one of many present remedies for fatty liver illness. 

“I really feel just like the winners at the moment are beginning to emerge for the monotherapy” remedies, he mentioned. However Stevens mentioned the remedy sufferers take will section in keeping with the opposite well being circumstances an individual has on high of weight problems, comparable to fatty liver illness, continual kidney illness and heart problems. 

Lilly’s upcoming capsule is an oral GLP-1, however Skovronsky mentioned the corporate can see the potential for a capsule that targets that hormone together with one other referred to as GIP, since that is a “most popular formulation.” 

That is how tirzepatide, the lively ingredient in Lilly’s blockbuster weight problems and diabetes injections, works. That drug has confirmed to be simpler than semaglutide, the lively ingredient in Novo Nordisk’s rival injections, which solely targets GLP-1. 

Skovronsky mentioned, “we’re working exhausting to create these medicines” in an oral kind, however aren’t able to disclose any particulars. 

Pfizer inherited a number of experimental injections and tablets with mixture potential from its roughly $10 billion acquisition of the weight problems biotech Metsera final yr. 

However Pfizer CEO Albert Bourla mentioned the corporate can also be creating an in-house oral drug that blocks the GIP receptor, which may considerably scale back negative effects when mixed with GLP-1. 

“I’ve very excessive hopes that it’s going to additionally differentiate,” Bourla mentioned.

One biotech, Wave Life Sciences, additionally sees mixtures as a part of its broader technique, its CEO Paul Bolno mentioned in an interview on the convention. 

Completely different weight reduction strategies

Wave is taking a special method to weight reduction, focusing on how the physique burns fats slightly than suppressing urge for food. The aim is to realize comparable weight reduction to GLP-1s, with out the related muscle loss, and with much less frequent dosing of a few times a yr slightly than weekly. 

That push comes amid rising give attention to the standard of weight reduction with next-generation weight problems medication, as GLP-1 remedies have raised considerations round muscle loss, negative effects and affected person drop-offs.

Wave has an experimental injection that makes use of RNA know-how to decrease ranges of a protein referred to as activin E – a liver-produced protein that slows fats burning. By lowering that protein, Wave believes the drug can improve fats loss, notably dangerous visceral fats, whereas preserving lean muscle mass. 

Bolno mentioned the corporate is creating the injection, referred to as WVE-007, as a monotherapy or a possible upkeep remedy that sufferers can change to and take far much less continuously after being on GLP-1s.

However he additionally sees the chance to mix the corporate’s injection with GLP-1s to “proceed to drive advantages.” 

“We will double the burden loss on GLP-1s together,” Bolno mentioned, referring to what the corporate is seeing in preclinical analysis. 

He mentioned including Wave’s injection on high of a GLP-1 will not make it tougher for sufferers to tolerate the remedy routine, so it makes the corporate’s drug “very amenable to mixture” choices.

As for who can use Wave’s injection, Bolno mentioned it’ll work for any affected person since “this occurs to be a goal that is truly in human genetics.”

The way forward for the trade will seemingly additionally embrace medication that may obtain even larger weight reduction than the present remedies available on the market. 

Lilly in December launched the primary late-stage information on an injectable drug referred to as retatrutide, the best dose of which achieved greater than 28% weight reduction at 68 weeks amongst sufferers who stayed on the remedy. Lilly will learn out information on seven different Part 3 trials on the drug this yr. 

Dubbed the “triple G” drug, retatrutide works by mimicking three hunger-regulating hormones — GLP-1, GIP and glucagon — slightly than only one or two. That seems to have stronger results on an individual’s urge for food and satisfaction with meals than different remedies. 

Skovronsky mentioned the drug might serve sufferers who want further weight reduction or produce other extreme well being circumstances on high of weight problems, comparable to arthritis knee ache. 

Novo Nordisk is racing to catch up: In March, it agreed to pay as much as $2 billion for the rights to an early experimental drug from Chinese language drugmaker United Laboratories Worldwide. The newly acquired remedy is a transparent potential competitor to retatrutide as a result of it equally makes use of a three-pronged method to selling weight reduction and regulating blood sugar.

Affected person entry to medication

The trade has made strides towards bettering drug entry for sufferers, and executives anticipate that may proceed. The money worth of Novo’s capsule is already the bottom seen available on the market, at $149 for the beginning dose and as much as $299 for the upper doses. 

GLP-1 injections are roughly $1,000 monthly earlier than insurance coverage and with out latest money reductions.

Each Pfizer’s Bourla and Lilly’s Skovronsky mentioned upcoming Medicare protection of weight problems medication also needs to transfer the needle with protection. 

“As soon as the federal government begins protecting it in Medicare, it in all probability will turn out to be increasingly more uncomfortable for employers to not — it is that societal strain,” Skovronsky mentioned. 

He additionally pointed to an “activation of shoppers,” the place sufferers are beginning to name their employers and ask why their advantages do not cowl weight problems medication. 

Drugmakers, researchers and scientists are additionally producing extra information about the advantages of weight problems medication for health-care spending, which might assist spur extra employer protection, Skovronsky mentioned. 

“So for employers, is there much less absenteeism? Is there higher productiveness? Is there higher medical prices?” he mentioned. “The information’s coming in, and we’re seeing increasingly more of that.” 

When it comes to the direct-to-consumer channel, Skovronsky mentioned it could turn out to be the “fastest-growing section” of the area given the latest push for drugmakers to launch money choices. 

Lilly was among the many first corporations to launch a direct-to-consumer platform in 2024 providing its weight problems drug Zepbound at a reduction, and Novo adopted greater than a yr later. 

Bourla estimated that the direct-to-consumer channel already makes up 30% of the weight problems and diabetes drug market within the U.S. It might turn out to be nearer to 90% or extra of that market overseas, he added. 

When requested about what the broader market will seem like by 2030, Construction’s Stevens mentioned he hopes entry and affordability are not points.

“I am okay with the fee dropping as a result of, to me, this has all the time been about quantity and actually making an attempt to handle a really giant unmet want globally itself,” he mentioned.

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