Sydney Sweeney Teases New Lingerie Brand in Sultry Footage
Sydney Sweeney highlighted her impressive physique in exclusive behind-the-scenes footage from a lingerie modeling session for her newly launched brand, Syrn. The 28-year-old actress shared the clip on social media over the weekend, offering fans a glimpse into her recent Cosmopolitan photoshoot.
In the video, Sweeney appears confident and poised, striking various poses in black lace lingerie that emphasizes her curves. With pin-straight blonde hair billowing from a fan, she adjusts a fuzzy short-sleeved shawl and a sheer pale yellow midi skirt over the ensemble. Completing the look are patent leather pumps, dark smoky makeup, and large hoop earrings, creating a glamorous vibe on set.
Cosmopolitan Cover and Brand Launch
This footage follows Sweeney’s feature on the cover of Cosmopolitan’s latest Love Issue, where she posed nearly nude and discussed personal topics including her recent heartbreak. The shoot aligns with the upcoming Valentine’s Day and coincides with the rapid sell-out of her Syrn debut collection.
Sweeney recently made waves by hanging bras and panties from her line over the Hollywood sign in Los Angeles, though this stunt raised potential concerns about trespassing and vandalism. In the interview, she explained her motivation for starting Syrn: reclaiming her body and narrative to empower other women.
Reflecting on her early experiences, Sweeney recalled being a 32DD in sixth grade and sought to design lingerie that fits comfortably and boosts confidence, much like her first wired bra did for her.
Insights into Her Love Life
The Euphoria star opened up about her past engagement to businessman Jonathan Davino, which lasted seven and a half years and ended in 2022. “I was in a relationship for a very long time, and I never talked about it,” she shared. “I was very private. No one would ever see us. I think it’s important to have some things for myself.”
She described the challenges of maintaining privacy amid public scrutiny, especially in her 20s. “I’m still figuring out love, and it’s hard to do that with millions of people who have their own opinions of what that looks like,” Sweeney noted. After the breakup, she admitted to spending months in emotional distress: “a few months of just crying my eyes out.”
Sweeney emphasized her independence, stating, “Look, I am a boss in my life. I take control. I go after what I want. I am confident, and I am successful, and I don’t actually need a man.” She values a supportive circle of friends and team members, seeking a partner who can handle her high-profile world—someone athletic, outgoing, funny, and family-oriented.
Currently, Sweeney is exploring a romance with music executive Scooter Braun, 44. The pair were first linked last summer during Jeff Bezos’s wedding weekend in Italy and have been spotted together on several outings since, with their relationship gaining momentum by late last year.
Despite her fame, Sweeney expressed the difficulties of dating outside the industry: “I’ve never dated before. I’ve never even used a dating app… I struggle with being alone.” She aims to balance personal growth with her career, navigating love under the public eye.
