Sydney Sweeney captivates her 26.1 million Instagram followers with provocative new photos from a SYRN underwear campaign. The 28-year-old actress poses in a retro movie theater, donning white lingerie while playfully nibbling on popcorn.
Seductive Shoot Highlights
In one striking image, Sweeney rests a red and white striped popcorn carton on her lap as she lounges on a red velvet chair. Additional shots feature her incorporating red roses as sensual props. The blonde star accentuates her curves in a white corset paired with a lacy string thong, along with garter belts and semi-sheer thigh-high stockings.
Her caption reads: ‘a lil bit more of our seductress @syrn is available now.’
SYRN Seductress Collection
The Seductress line offers pieces ranging from $19 thongs to a $269 Date Night corset. Sweeney amps up marketing efforts with bold visuals, including a recent stunt at the Hollywood sign ahead of the launch.
Expansion into Beauty Products
Trademark attorney Josh Gerben highlights a January 16 filing with the US Patent and Trademark Office for SYRN, covering skincare products, beauty care, and cosmetics. This ‘intent-to-use’ application signals potential developments or future protections.
Brand Philosophy
Sweeney emphasizes inclusivity in her brand’s mission. In a recent interview, she states: ‘My designers are all women, and I have an amazing diverse team. My models are a beautiful range of body types. I’m always like: “I want to see it on every body.” I can’t be the only model. I need to make sure everyone feels really good in it.’
She adds: ‘If I wouldn’t wear it, I wouldn’t want to make it.’
Upcoming Projects
Fans anticipate Sweeney’s role in the final season of Euphoria, starring alongside Zendaya and Jacob Elordi. The third season premieres on HBO on April 12. Sweeney recently reposted the official promo poster on her account.
