Taylor Swift is teasing followers with a brand new gold, glittery countdown

Taylor Swift is sending followers right into a tizzy as soon as once more, this time with a brand new gold, sparkly countdown. On Monday at 1 p.m. ET, the singer’s web site revealed a glittery countdown that may finish at 4 p.m. ET the identical day.

Google can also be part of the enjoyable: Whenever you search Taylor Swift’s identify on the web site, gold confetti rains down. In the meantime, Apple Music options Swift’s photographs with pink glitter.

The artist, who’s releasing her upcoming twelfth album, The Lifetime of a Showgirl, on Oct. 3, has been doing these countdowns as a part of her album rollout. Initially, an orange countdown led to the preliminary album reveal, in addition to the drop of her episode of New Heights with boyfriend Travis Kelce, wherein she additional detailed what was in retailer for the brand new work.

Since then, Swift has used the countdowns on her web site to disclose new vinyl drops, which additionally characteristic alternate covers for the album.

On Aug. 18, Swift’s web site displayed a glittery purple countdown for a number of hours. When the clock hit zero, Swift unveiled the primary urgent of the “Shiny Bug” assortment, which included two unique vinyl choices: a “wintergreen & onyx marbled” document and a “violet shimmer marbled” one. Each featured a brand new picture of Swift in a jeweled black leotard, sparkly gloves and fishnets. Google additionally joined in on the hype, including purple confetti animations.

Then, on Aug. 21, Swift’s web site revealed one other countdown with a glowing blue background. When the timer hit zero, followers have been greeted with the “beautiful bouquet golden vinyl.” The brand new urgent got here with a recent promo picture of Swift carrying a jeweled showgirl costume and posing with vivid orange feathers, surrounded by dancers. Like the primary drop, this vinyl was additionally a limited-time provide — obtainable solely till Aug. 23 or till it bought out — main followers to invest that extra shock editions may very well be coming quickly.

Swift is at all times desirous to shock followers — so keep tuned for no matter this mastermind has in retailer!

Cowl thumbnail picture illustration: Yahoo Information; images: TaylorSwift.com, Matt Winkelmeyer/Getty Pictures for The Recording Academy