It’s now not a merciless summer time. Taylor Swift formally introduced her new album The Lifetime of a Showgirl on Aug. 12. And sooner or later later, she shared extra particulars in regards to the upcoming work — together with the quilt artwork, observe checklist and launch date — in addition to different surprises throughout her look on boyfriend Travis Kelce’s podcast, New Heights.
Followers observed Swift was as much as one thing earlier within the day, when a cryptic countdown was posted on Swift’s “Taylor Nation” Instagram Story. The countdown led to 7 p.m. — when the New Heights podcast episode was set to drop.
The publish confirmed a glowing orange door, the identical one which appeared on stage behind Swift through the Eras tour, in addition to a hyperlink to Swift’s web site, which featured the identical picture, with the door slowly descending.
Over the course of 4 hours, on each hour, 4 squares with locks on the heart appeared subsequent to the door. First there was an orange lock, then pink, then blue and eventually white. Eagle-eyed followers observed that within the heart of every lock, the place a key can be positioned, was the identical form because the stage structure on the Eras tour.
When 7 p.m. arrived, Swift’s web site revealed the quilt of The Lifetime of a Showgirl, which featured Swift in a glowing outfit, laying in a pool of inexperienced water. The 4 squares corresponded to deluxe editions of the album. All can be found till Aug. 16, whereas provides final.
Swift’s Instagram publish additionally revealed the discharge date of the brand new album: Oct. 3.
Swift additionally supplied followers with the album’s observe checklist:
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The Lifetime of a Showgirl, that includes Sabrina Carpenter
The producers of the album are Max Martin, Shellback and Swift herself.
Additionally at 7 p.m. got here the drop of Swift’s particular episode of New Heights, hosted by Swift’s boyfriend Kelce and his brother Jason Kelce. Swift mentioned the Eras Tour, reclaiming her masters and her relationship with the NFL participant within the episode.
Swift additionally talked about what impressed the 12 songs that had been written throughout her time on tour, calling it a take a look at what went on “backstage” in her private life.
She stated that not like her albums Midnights and The Tortured Poets Division, which got here with shock extra songs, there would solely be the already revealed 12 tracks on this album. Swift defined that the brand new work “comes from essentially the most infectiously joyful, wild, dramatic place I used to be in in my life, and in order that effervescence has come by way of on this report.”
She additionally teased that there’s extra images and a poem on the within of the album that might be revealed when the report drops.
Swift added that whereas previous albums had been extra lyrically targeted, Showgirl will boast “infectious anthems” that may have “lyrics which are simply as vivid however crisp and targeted and fully intentional.”
Swift’s preliminary album reveal got here within the type of a teaser for the podcast episode — however the clip, dropped on social media at 12:12 a.m., held again some key particulars. It confirmed Swift holding the album, however with the quilt artwork blurred out, revealing solely the green-and-orange coloration scheme.
Swift, who accomplished her worldwide Eras tour in 2024, has lengthy dropped “Easter eggs,” or clues about her future work, for followers. The Lifetime of a Showgirl album drop is not any exception. A video posted to social media forward of Swift’s Miami efficiency on Oct. 18, 2024, confirmed the artist standing in entrance of part A12 — a clue as to when her album announcement would arrive. That evening, she additionally carried out her 1989 album set in orange and inexperienced — the colours of the Miami Hurricanes, in whose dwelling stadium Swift carried out, and likewise a touch on the aesthetic of the album to return.
Swift has been repeatedly noticed in orange-and-green outfits over the previous 12 months, probably foreshadowing the colour scheme of the album. And one of many greater clues got here in the official music video for “I Can Do It With a Damaged Coronary heart,” which featured backstage moments from the Eras tour. Within the video, dancers rehearsed utilizing orange feather followers — a prop that was by no means used on stage. The Eras tour efficiency of “I Can Do It With a Damaged Coronary heart” featured Swift at her most “showgirly” — and he or she even had Kelce be a part of her onstage throughout her June 23, 2024, present in London for the tune.
