After a number of years of losses, Zepp Well being Company (NYSE: ZEPP) took off in 2025. The producer of sensible wearable know-how is up over 1,900% on the 12 months, as of Oct. 16, and most of that progress got here over the last three months. That is a lot better than Apple, the chief in wearable units, which has misplaced about 1%.
What rotated Zepp Well being’s efficiency? One strategic shift has made all of the distinction.
Zepp Well being started as Huami, a derivative from Chinese language electronics big Xiaomi. Huami offered Xiaomi-branded wearables by a licensing settlement, making it extremely reliant on that firm.
In 2021, Huami rebranded to Zepp Well being and began transitioning away from the Xiaomi model. It targeted on growing its current Amazfit line of smartwatches and health trackers. This was a dangerous transfer, and till lately, Zepp Well being’s share worth and income had been persistently trending downward.
Now, nonetheless, it is trying like a good move. Zepp Well being reported income of $59 million within the second quarter of 2025, a 46% year-over-year enhance and its first general income progress since 2021. Crucially, it additionally reported that the expansion got here fully from Amazfit merchandise.
As well as, Amazfit has been constructing a roster of elite athletes to function model ambassadors. One of many newest large names is Baltimore Ravens operating again Derrick Henry, who joined Amazfit in July.
Zepp Well being continues to be a dangerous firm and never worthwhile but. Should you’re simply in search of a gentle performer, Apple, regardless of lackluster latest returns, is the higher option to go. However when you’re in search of smaller tech firms, notably wearables producers, Zepp Well being is one to observe and doubtlessly add to your portfolio.
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