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Money

Ulta Magnificence (ULTA) earnings Q2 2025

Madisony
Last updated: August 28, 2025 9:38 pm
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Ulta Magnificence (ULTA) earnings Q2 2025
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Ulta Magnificence on Thursday raised its full-year forecast, after reporting development in all main classes and topping Wall Avenue’s quarterly gross sales expectations.

The wonder retailer mentioned it expects web gross sales of between $12 billion and $12.1 billion, up from its earlier vary of $11.5 billion and $11.7 billion, representing a rise from final fiscal 12 months’s web gross sales of $11.3 billion. It expects earnings per share of $23.85 to $24.30, up from its earlier vary of $22.65 to $23.20.

It expects comparable gross sales, a metric that takes out one-time elements like retailer openings and closures, to develop between 2.5% to three.5%, up from projections of as a lot as 1.5%. The corporate had raised its annual revenue forecast and the higher finish of its full 12 months gross sales vary in Might.

Within the firm’s information launch, CEO Kecia Steelman mentioned its outlook for the 12 months “displays each the power of our year-to-date efficiency and our warning round how client demand could evolve within the second half of the 12 months.”

Shares of Ulta gained roughly 6% in prolonged buying and selling, after earlier hitting a 52-week in the course of the common session.

This is what the corporate reported for the fiscal second quarter in contrast with what Wall Avenue anticipated, in keeping with LSEG:

  • Earnings per share: $5.78. It was not instantly clear if that was corresponding to the $5.08 anticipated by analysts.
  • Income: $2.79 billion vs. $2.67 billion anticipated

Within the three-month interval that ended August 2, Ulta’s web earnings rose to $260.88 million, or $5.78 per share, from $252.6 million, or $5.30 per share, within the year-ago interval. Income elevated from $2.55 billion within the year-ago quarter.

Magnificence has remained a sizzling class for shoppers, whilst they pull again or watch their spending in different discretionary classes. But that is fueled more durable competitors for Ulta Magnificence as specialty gamers like LVMH-owned Sephora, big-box retailers like Walmart and malls like Kohl’s have all bulked up their magnificence companies.

For traders, tariffs have been a carefully watched problem for retailers, too. In comparison with different retailers, Ulta is just not as immediately uncovered. Solely about 1% of the corporate’s merchandise final fiscal 12 months was direct imports, then-CFO Paula Oyibo mentioned in Might on the corporate’s earnings name. She mentioned on the time most of Ulta’s publicity to the upper duties was minor, resembling retailer fixtures and provides.

Within the second quarter, Ulta’s comparable gross sales grew 6.7% 12 months over 12 months, greater than double analysts’ expectations, in keeping with StreetAccount.

Clients visited extra and spent extra after they shopped on Ulta’s web site and in its shops in comparison with the year-ago quarter. Transactions rose by 3.7% and common ticket elevated by 2.9%.

Ulta added new manufacturers and merchandise that drove purchases within the quarter, together with extra merchandise from Sol de Janeiro, unique Korean magnificence model Peach & Lily and Shakira’s hair care model, Isima, Steelman mentioned on the corporate’s earnings name.

Plus, she mentioned, it is attempting to succeed in extra of its current and potential clients in new methods. It had an activation on the Coachella and Lollapalooza music festivals and was the official magnificence retail accomplice of Beyonce’s Cowboy Carter Tour.

Together with attracting extra clients within the U.S., Ulta has regarded internationally for development. It introduced in July that had acquired Area NK, a British magnificence retailer, from Manzanita Capital. The deal permits Ulta to enter a brand new worldwide market, since Area NK has 83 shops in the UK and Eire.

Ulta didn’t disclose the value of the acquisition, saying it funded the transaction with money readily available and Ulta’s current credit score facility and that it could not be materials to monetary outcomes for the fiscal 12 months.

The corporate is increasing in different worldwide markets, too. Ulta plans to open its first shops in Mexico Metropolis, Kuwait Metropolis and Dubai later this 12 months, CEO Kecia Steelman mentioned on the corporate’s Might earnings name.

Ulta can also be launching a third-party market later this 12 months, a transfer that extra retailers are making as a technique to develop the combo of merchandise they carry while not having extra retailer shelf area or shopping for extra of their very own stock.

On the identical time, Ulta just lately introduced the tip of considered one of its efforts to develop attain. It reduce ties with Goal, which had opened mini Ulta outlets in additional than 600 big-box shops. The licensing deal, which is able to finish in August 2026, allowed Goal to promote a smaller and rotating assortment of make-up, skincare, hair care merchandise and extra which are carried by the total Ulta shops. Goal carried these objects on its web site, and it staffed the outlets.

Ulta is in search of a brand new CFO as nicely. The corporate’s former CFO, Oyibo, left Ulta in late June after a few 12 months within the position. Ulta has not but introduced her everlasting successor.

That is breaking information. Please examine again for updates.

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