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Investigative Reports

Veteran Cebu journalist, Rappler fellow Max Limpag dies at 49

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Last updated: November 19, 2025 10:57 pm
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Veteran Cebu journalist, Rappler fellow Max Limpag dies at 49
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Limpag is thought for his in-depth studies on know-how, the spiritual group in Cebu, and his exposés on rip-off hubs working overseas

CEBU, Philippines – Max Limpag, a veteran journalist from Cebu and an alumnus of Rappler’s Aries Rufo Journalism Fellowship, handed away on Tuesday night, November 18, on the age of 49.

This was confirmed by his brother, Mike Limpag, on Wednesday, November 19.

Limpag was identified for his in-depth studies on know-how, the spiritual group in Cebu, and his exposés on rip-off hubs working overseas. 

All through his profession, Limpag edited and reported for The Freeman, At present (a now-defunct nationwide publication), The Impartial Publish (Cebu’s first broadsheet and cooperative-owned paper), SunStar Cebu, Cebu Each day Information, CDN Digital, Philstar Life, Esquire Philippines, and Rappler.

He was additionally a co-founder of InnoPub Media, a brand new media start-up firm, and MyCebu.ph, a database of Cebu’s tourism and heritage websites.

In August 2024, Limpag was accepted into the 2024 version of Rappler’s Aries Rufo Journalism Fellowship program, the place he spent 4 months producing fact-check articles and distinctive tales from the group.

Deep love for the craft

Limpag was born on February 9, 1976, in Polomolok, South Cotabato, in Soccsksargen. He graduated highschool from the San Lorenzo Ruiz Academy of Polomolok and obtained his bachelor’s diploma in political science from the College of the Philippines Diliman.

He started his early years in journalism as a reporter protecting information within the Cebu Metropolis Corridor for The Freeman in 1996. A while in 2005, he began a weblog, referred to as “Leon Kilat: The Tech Experiments,” the place he shared his pursuits in know-how and his discoveries on Cebu tradition.

In an opinion piece on Rappler, Limpag shared that he give up full-time newsroom work in 2017, believing that he was “carried out with journalism” however that was till he found church heritage running a blog.

“I spotted that I had house for reporting in a modified media setting,” Limpag wrote.

Since 2021, Limpag contributed tales to Rappler, tackling information from authorities audit studies, protecting the actions of the Catholic Church in Cebu, and even writing items on moral journalism. Throughout this era, Limpag taught in a number of workshops and seminars with campus journalists and media staff.

“The obligation of the press, an historical quote says, is to afflict the comfy and luxury the stricken. Max Limpag was one of many few journalists who took that obligation severely,” information journal Cebu Journalism and Journalists wrote in an announcement.

“[Limpag’s] work mirrored a deep love for Cebu’s tales, historical past, and its individuals. His enduring contributions to Cebu’s heritage, tradition, and journalism will probably be remembered with gratitude and deeply missed,” the Casa Gorordo Museum stated in assertion.

“I’ll at all times suppose fondly of the previous newspaper clippings, notably from Cebuano papers and different regional broadsheets, that [Max] shared, and I’m certain I used to be not alone in viewing him a surefooted information to goings-on within the Queen Metropolis of the South,” historian and author Manuel “Manolo” Quezon III stated in a publish.

“He was forward of his time…he noticed the specter of social media on conventional media, the risks of synthetic intelligence. He was actually one of many smartest individuals I’ve ever identified,” Limpag’s brother advised Rappler on Wednesday night.

Max Limpag is survived by his spouse, Marlen, and their two sons. – Rappler.com

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