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HBO Max is the most recent streaming companies to boost its costs.
The streaming large, owned by Warner Bros. Discovery, introduced Tuesday that it’s elevating costs throughout all plans. HBO Max’s Primary with advertisements plan is rising $1 a month to $10.99, the Normal plan goes up $1.50 to $18.49, and Premium is rising $2 to $22.99. HBO Max final raised costs in June 2024.
The worth hikes are efficient instantly for brand new subscriptions. Current month-to-month subscribers will probably be notified 30 days upfront of their plan renewing, with the brand new costs beginning on their subsequent billing date on or after November 20, the corporate mentioned.
The updates come because the streaming market turns into more and more saturated with choices — and as different main apps hike their costs. Disney raised the value of its Disney+ plans and bundles final month, Apple hiked the value of Apple TV by 30% in August and Netflix raised its costs early this yr.
WBD CEO David Zaslav indicated in September that value will increase have been on the way in which together with a stricter crackdown on sharing passwords.
“The truth that that is high quality, and that is true throughout our firm, movement image, TV manufacturing and streaming high quality, all of us suppose that offers us an opportunity to boost costs,” Zaslav mentioned on the Goldman Sachs Communacopia + Expertise Convention final month. “We expect we’re method underpriced.”
As of June 30, WBD mentioned it had 125.7 million paying subscribers to all of its streaming companies. That stat contains HBO Max in addition to different legacy linear subscribers to HBO, who’ve entry to the streaming service.
HBO Max’s information comes as its dad or mum firm, WBD, undergoes modifications of its personal. The corporate introduced in June that it plans to separate into two public corporations by 2026. A streaming and studios firm would come with its film properties and HBO Max, whereas a world networks enterprise would come with linear channels like CNN and TNT Sports activities.
On the identical time, WBD is fielding takeout curiosity from corporations together with Paramount Skydance and mentioned Tuesday it is open to a sale.
