The Influence of TV on Travel Choices
Popular television series and films increasingly shape vacation decisions, drawing travelers to picturesque destinations featured on screen. As season four of the acclaimed HBO satire The White Lotus prepares to film in Saint-Tropez, this luxurious French Riviera spot emerges as a prime escape from dreary weather. Since its debut in 2021, the show has boosted interest in locations from Hawaii to Sicily, transforming high-end resorts into must-visit havens for vacationers seeking sun and sophistication.
Recent data from the Great British Holiday Audit, compiled by easyJet experts, reveals that 28% of travelers select destinations inspired by television programs, books, or movies. This figure climbs above 50% among Generation Z and Millennial audiences, highlighting a generational shift toward media-driven adventures.
Saint-Tropez: A Blend of Glamour and Charm
Season four centers on the historic Château de La Messardière, a 19th-century palace-hotel epitomizing extravagance. Overlooking the Côte d’Azur, it spans 32 acres of lush gardens and includes an exclusive private beach club favored by celebrities. Saint-Tropez captivates with its sun-drenched shores, vibrant nightlife, and elegant streets lined with pastel homes and cobblestone paths. Iconic spots like Club 55 and Pampelonne Beach offer idyllic settings for sunset views and upscale relaxation.
Affordable Getaways to the French Riviera
For those craving Riviera allure without extravagant costs, easyJet offers stylish packages to Saint-Tropez. Through the Big Orange Sale, travelers can secure up to £500 in savings on select holidays. This promotion applies to new bookings completed before 11pm on March 3, 2026—simply enter code BIGSALE at checkout.
Other options abound for budget-conscious explorers. Loveholidays features sales with up to £600 off coastal retreats in nearby Nice, Antibes, and Juan-les-Pins. On the Beach provides Saint-Tropez-area hotels starting at £475 per person, including benefits like weather protection and complimentary lounge access on qualifying stays.
Featured Hotels in and Near Saint-Tropez
The Kube Hotel, Saint-Tropez
Nestled in a two-hectare park with olive groves and vibrant gardens, The Kube Hotel delivers luxury just steps from Bouillabaisse Beach. Amenities include three pools (two heated), a spa for custom treatments, and the Moloko restaurant serving Asian, Mediterranean, and classic French dishes with Gulf of Saint-Tropez vistas from its terrace and rooftop.
Visitors praise its facilities, with one guest noting, “First class! Beautiful hotel, three awesome pools, spa treatments, very friendly and helpful staff, and the rooms were very roomy and well appointed. I would stay here every time I visit St. Tropez.” Another shared, “The hotel has beautiful facilities and grounds. The pools are big and also heated. Service is spot on.” While most reviews glow, some mention rooms feeling slightly dated despite their cleanliness and size. A thrilled reviewer added, “We stayed in The Kube hotel for six nights and we loved our stay. The hotel has three pools, an amazing rooftop bar, and beautiful views on the water! It’s very conveniently located, only a three-minute drive to the center of St. Tropez.”
Catalogne Hotel
This seaside haven, a short five-minute stroll from the beach, evokes Mediterranean serenity with its heated pool amid palm trees and gardens. Stylish rooms offer garden or sea views, complemented by massage services, buffet breakfasts, terrace lunches, and bike rentals for exploring nearby eateries and clubs.
Earning a solid 4.4 out of five stars, guests describe it as an “excellent hotel all round,” citing “great staff, very clean, good bar snack food for lunch and dinner, good sized pool, and great atmosphere. Thoroughly enjoyed our whole stay.” Another commended, “Fantastic hotel in a wonderful location. All of the staff were extremely helpful and friendly… Highly recommend this hotel in this lovely little town just along the coast from St. Raphael.” One drawback noted was roadside noise, with a guest observing, “It was very noisy because by the roadside… We were disappointed.”
Mercure Brignoles Golf de Barbaroux and Spa
Situated in rural splendor near Brignoles, this four-star property provides direct access to an 18-hole golf course. Spacious rooms overlook greens or countryside, with features like a seasonal outdoor pool, spa including sauna and hammam, tennis courts, and a restaurant highlighting local flavors. It’s ideal for outdoor pursuits, vineyard tours, and hikes, with Saint-Tropez’s beaches a short drive away.
Though inland, it earns acclaim for tranquility. A long-time guest raved, “We have stayed at this hotel for many years. The chef’s menu was excellent with fresh products, the service was attentive, and the room was very clean—we felt truly looked after during our stay.” Another appreciated, “Good for a night before or after golf—decent prices, well-sized bedrooms, and friendly service at the bar. It’s a lovely setting.” Some find the remote spot challenging, as one remarked, “OK Golf Hotel in very remote location! 5-10 miles from Brignoles off route de cabasse!” Yet others cherish the peace: “Great setting and lovely experience. We stayed for a weekend and enjoyed the serene golf course views, friendly service, and comfortable rooms. The spa and pool made for a relaxing few days.”
All easyJet holiday packages encompass flights, accommodation, 23kg luggage per person, and transfers for beach destinations, ensuring a seamless Riviera journey.
