Rio Ferdinand, who retired from international football in 2013, heads to the FIFA World Cup 2026 as a fan for the first time in over 30 years. Previously a player or pundit at every tournament since 1998, he partners with Airbnb to deliver an unforgettable experience for four lucky fans and their companions in Los Angeles.
The Ultimate Quarter-Final Getaway
This exclusive three-night adventure, set for July 8 to 11, 2026, features a stay at a prime Airbnb in central Los Angeles, complete with private chef service. Participants gain behind-the-scenes access during a live recording of the Rio Ferdinand Presents podcast, hosted by Ferdinand alongside Joel Beya and Ste Howson, plus a special guest. The highlight: tickets to a FIFA World Cup quarter-final match in the city.
Ferdinand shared his excitement: “Football has been my life, and there’s no bigger stage than the FIFA World Cup. This summer’s a big one with Airbnb. We’re all about bringing fans closer than ever, proper access, big moments, straight from the US. And for me, it’s something new – I’ll be experiencing a World Cup as a fan for the first time in over 30 years. I can’t wait to get started.”
UK Fans Lead World Cup Travel Surge
Recent Airbnb data highlights England and Scotland supporters topping searches for World Cup host cities, with a 301% spike. Fans plan epic road trips across North America, visiting three destinations on average and staying 15 nights to maximize the tournament.
Lisa Marçais, Airbnb’s general manager for UKI, Northern Europe, and MEA, noted: “As the FIFA World Cup 2026 approaches, UK fans are turning their trips into real adventures. Whether it’s a neighbourhood stay near the stadium or exploring the local city through an Airbnb Experience – from street art walks to food tours – we help fans get closer to the game, the culture, and everything each host city has to offer.”
How to Secure Your Spot
Four free spots open for booking on May 12 at 10 a.m. BST via airbnb.com/rioferdinand. Each includes one guest and a plus-one, awarded first-come, first-served.
