Deezer states that nearly half of all music uploaded to its platform consists of AI-generated tracks. The service receives about 75,000 new AI-created songs each day, accounting for 44 percent of total daily uploads.
AI content represents just 1 to 3 percent of overall listening time among users. The platform identifies and flags 85 percent of these uploads, subsequently demonetizing them to curb potential issues.
Detection Tools and Transparency Measures
Deezer deployed an AI-detection tool at the beginning of 2025. Last summer, the company pledged to label all flagged AI songs and prioritize user transparency by excluding such content from algorithmic recommendations.
This 44 percent figure marks a sharp increase from 28 percent reported last September and 10 percent in January, highlighting the rapid growth of AI music on streaming services.
CEO’s Perspective on AI Impact
Alexis Lanternier, CEO of Deezer, stated: “AI-generated music is now far from a marginal phenomenon and as daily deliveries keep increasing, we hope the whole music ecosystem will join us in taking action to help safeguard artist’s rights and promote transparency for fans.”
“Thanks to our technology and the proactive measures we put in place more than a year ago, we have shown that it’s possible to reduce AI-related fraud and payment dilution in streaming to a minimum.”
Key Findings from User Study
A Deezer study conducted last November with Ipsos polled around 9,000 people across eight countries. Participants listened to three tracks to identify the fully AI-generated one, but 97 percent failed to distinguish it accurately.
Over half (52 percent) of respondents felt uncomfortable not knowing the difference, and 71 percent expressed shock at the results. Only 19 percent trusted AI music, while 51 percent worried it would produce low-quality, generic sounds.
Industry-Wide Responses
In September, Spotify removed 75 million spammy tracks and targeted AI impersonators. The company emphasized ongoing policy updates to address evolving AI technologies.
This came after reports of unauthorized AI songs appearing on deceased musicians’ profiles. In March, a singer-songwriter admitted to defrauding streamers of millions through thousands of AI-generated tracks and bots.
The UK governt recently abandoned plans to permit AI firms to use copyrighted material without permission, though industry experts call for stronger protections.
