Lionel Messi Celebrates Birthday with Special Edition Biscuits
Football superstar Lionel Messi marked his 39th birthday with a special treat: a box of his own branded ‘Havanna x Leo’ biscuits. Photos circulating from the celebration showed the Argentina captain surrounded by national-team teammates, with the distinctive gold packaging of the biscuits prominently displayed on a table.
This personal culinary milestone comes amidst a stellar performance in the ongoing World Cup tournament. Messi has already netted five goals, becoming the all-time leading scorer in World Cup history and securing a spot in the knockout rounds for his team with a game to spare.
Understanding the ‘Havanna x Leo’ Biscuits
These unique biscuits are a special edition of alfajores, a beloved Argentinian confection. Alfajores are soft, sandwich-like cookies typically filled with dulce de leche. Havanna, a renowned Argentinian confectionery company founded in 1947, is behind this personalized creation, which features Messi’s own branding.
The collaboration taps into Messi’s known affinity for the treat. In 2023, a picture of his breakfast at Argentina’s training base – featuring a coffee and a Havanna alfajor – went viral. The campaign also draws inspiration from a childhood anecdote, where a coach reportedly promised him an alfajor for every goal scored.
A Partnership of Argentine Icons
Havanna has framed the launch as a union of two significant Argentinian institutions. A statement from the company highlighted Messi’s inspirational qualities, stating:
“There are people who represent much more than the place where they were born. They represent a way of feeling, of dreaming, of never giving up, of inspiring us all. Leo Messi is one of them. Today, the path of that boy who played with his heart long before the cups and before his name traveled the world joins that of another Argentine classic, one that has accompanied generations for 78 years. With excitement and immense pride, we celebrate this journey that has just begun. The Havanna x LEO special edition is here.”
Each limited-edition gold pack contains ten mini chocolate alfajores. These treats come with collectible wrappers that commemorate key milestones from Messi’s illustrious career.
Where to Purchase the ‘Havanna x Leo’ Biscuits
In Argentina, these special edition biscuits are available in Havanna’s retail stores. For international customers, several specialist retailers offer worldwide shipping.
In the United States, shoppers can find the ‘Havanna x Leo’ packs through online retailers like The Argentino and Pampa Direct. Pampa Direct also extends its shipping services to Canada.
For those in the UK and Ireland, while the specific Leo edition might be less common in local stores, the aforementioned international shippers can deliver to these regions. Casa Argentina, an official Havanna partner in the UK, also carries the biscuits.
