Aldi is implementing a purchase limit of three bottles per customer on its popular Le Grand Poulet Rosé Magnum, a 1.5-liter bottle priced at £9.99. This restriction will be in effect from August 27 to September 2. The supermarket has highlighted the wine’s appeal, describing it as embodying “freshness and character.” The larger magnum format, equivalent to two standard 750ml bottles, is being offered to provide enhanced value and ensure gatherings remain well-stocked, whether for summer picnics or dinner parties.
Popular Rosé Magnum Features and Appeal
The Le Grand Poulet Rosé Magnum is noted for its refreshing qualities. According to Aldi’s description, it offers citrus fruit and red berry aromas, presenting a “light, dry rosé” that is “crisp on the palate.” Wine influencer Sam Caporn has publicly endorsed the product on Instagram, calling the new magnum a “gorgeous” and “even more of a winner!”
For consumers who prefer the standard size, the Le Petit Poulet Rosé is also available at £6.29 for a 750ml bottle. This dual offering allows customers to choose the format that best suits their needs.
Aldi’s Superfam Pass Competition
In separate news, Aldi has launched a competition offering a chance for one household to win its new Superfam Pass. This prize provides a full year of complimentary groceries. The supermarket is seeking dedicated Aldi shoppers to participate, with the winning household receiving £800 worth of free shopping each month for a year, totaling £9,600.
The Superfam Pass prize extends beyond basic groceries. Winners will also receive a selection of Aldi’s Specialbuys, including items like toys, activities, homeware, and garden equipment, valued at an additional £400. This comprehensive prize package is designed to support families throughout the year.
Competition Details and Deadlines
Entries for the Superfam Pass competition must be submitted by 11:59 PM on Monday, September 21. The winning household is scheduled to be notified by Monday, October 5, 2026. Comprehensive terms and conditions for this promotion are available on Aldi’s official website.
August Bank Holiday Trading Hours
Aldi has also announced its adjusted trading hours for the upcoming August bank holiday. On Monday, August 31, stores located in England and Wales will operate from 8:00 AM to 8:00 PM. Outlets in Scotland and Northern Ireland will adhere to their standard opening hours.
Identifying Quieter Shopping Times
To assist customers in avoiding crowds, Aldi has identified potentially quieter shopping periods based on data from the previous year’s August bank holiday weekend. The periods between 8:00 AM and 9:00 AM, and again from 7:00 PM to 8:00 PM, were found to be the least busy shopping windows. Customers are advised to check their local store’s specific hours on the Aldi website before planning their visit, as opening times can vary by location.
The introduction of a purchase limit on the popular rosé magnum reflects its significant demand, while the Superfam Pass competition and updated bank holiday hours offer further engagement and convenience for Aldi shoppers.


