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Money

The grey space Robinhood and FanDuel are utilizing to convey sports activities betting and inventory buying and selling nearer collectively

Madisony
Last updated: September 1, 2025 4:39 pm
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The grey space Robinhood and FanDuel are utilizing to convey sports activities betting and inventory buying and selling nearer collectively
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The worlds of sports activities betting and inventory buying and selling have by no means been extra intently linked.

And bringing these two industries collectively is one key product: occasion contracts.

In mid-August, Robinhood (HOOD) introduced it will start rolling out occasion contracts for school {and professional} soccer. A day later, sports activities betting large FanDuel (FLUT) mentioned it will quickly offer its customers occasion contracts on monetary merchandise starting from shares and bitcoin (BTC-USD) to grease and gold.

Occasion contracts provide customers a binary yes-or-no selection on an outlined occasion. For example: Who will win the sport between the Philadelphia Eagles and Dallas Cowboys on Sept. 4? Will the value of gold shut above or beneath $3,500 an oz tomorrow? And so forth.

The merchandise function in a grey space, as they’re thought-about neither wagers nor investments, and specialists informed Yahoo Finance the authorized and regulatory landscapes go away corporations with quite a lot of methods to strategy the market.

ARLINGTON, TX - NOVEMBER 10: Jalen Hurts #1 of the Philadelphia Eagles runs the ball during an NFL football game against the Dallas Cowboys at AT&T Stadium on November 10, 2024 in Arlington, Texas. (Photo by Cooper Neill/Getty Images)
Jalen Hurts #1 of the Philadelphia Eagles runs the ball throughout an NFL soccer sport in opposition to the Dallas Cowboys at AT&T Stadium on November 10, 2024 in Arlington, Texas. (Picture by Cooper Neill/Getty Photographs) · Cooper Neill through Getty Photographs

“The product that you will see on prediction markets is already evolving very quickly and what you see this season may look utterly totally different by the following NFL season if not sooner,” mentioned Joel Simkins, a longtime gaming-focused fairness analysis analyst and founding father of gaming-industry advisory agency XST Capital Group. “It’s important to ask your self, the place does this cease?”

Occasion contracts are regulated by the Commodities Futures Buying and selling Fee (CFTC). Wagers, in distinction, are regulated by state gaming commissions, whereas buying and selling and investing fall underneath the purview of the Securities and Change Fee (SEC).

To the American Gaming Affiliation, probably the most outstanding commerce group for the playing {industry}, occasion contracts on sports activities are certainly a type of playing and should be regulated as such, as a substitute of being allowed to function by means of what AGA president and CEO Invoice Miller known as “monetary loopholes.”

Main sports activities leagues have additionally expressed concern, with the NBA arguing in a Could letter to performing CFTC head Caroline Pham that “the integrity dangers posed by sports activities prediction markets are extra important and harder to handle than these offered by authorized, regulated sports activities playing.”

And authorized fights are already rising.

On the identical day Robinhood introduced the rollout of its new merchandise, the brokerage platform sued gaming officers in Nevada and New Jersey, house to playing hubs Las Vegas and Atlantic Metropolis, respectively, for allegedly attempting to dam Robinhood’s occasion contracts of their states.

“If states may regulate some however not all entities related to those transactions, such regulation would infringe on the CFTC’s unique jurisdiction and fracture what Congress supposed to be a uniform set of laws for commodity futures and swaps buying and selling,” Robinhood’s complaints mentioned.

And the enchantment of bringing sports activities and buying and selling underneath one roof is evident to the businesses.

Two-thirds of Robinhood customers additionally use cell sports activities betting platforms like FanDuel and DraftKings (DKNG), in response to a 2025 survey from funding financial institution Mizuho.

Chad Beynon, head of US analysis at Macquarie Capital, informed Yahoo Finance, the shortage of clear regulation has made some corporations leery about main with choices within the house, however for these keen to take the chance as early movers, “a much bigger [total addressable market] and the cross-sell can be large.”

Robinhood can be not the primary buying and selling platform to enter sports activities with occasion contracts. Crypto.com, which gives equities and cryptocurrency buying and selling, launched a sports-based occasion contracts enterprise in December 2024 all through the US.

Neither is this month’s announcement the primary time Robinhood has tried to convey sports activities onto its platform. Within the week main as much as the Tremendous Bowl in February, the brokerage started providing contracts on the result of the sport. The CFTC requested Robinhood to stop providing the contracts solely a day later.

“Including professional and school soccer to our prediction markets hub is a no brainer for us as we goal to make Robinhood a one-stop store,” Robinhood mentioned in a press launch asserting the rollout. “Our objective is to allow anybody, anyplace, to commerce, make investments or maintain any monetary asset and conduct any monetary transaction by means of Robinhood.”

As this market matures, two key questions loom — how shoppers are protected, and the way integrity available in the market is enforced, particularly given the shortage of clear steering from the CFTC on the merchandise.

Robinhood’s argument primarily says extra merchandise in fewer locations provide higher outcomes for patrons.

And XST’s Simkins mentioned, “the patron advantages from elevated competitors that may compress spreads and [offer] higher pricing, notably as volumes throughout on-line sports activities books, prediction markets, and different betting merchandise (ex: every day fantasy sports activities) continues to develop.”

In different phrases, a bigger, deeper market is a less expensive, fairer market. Whether or not the construction of a given market creates the perfect outcomes for all of its individuals, nonetheless, is the query our more and more financialized society will proceed to wrestle with.

“What worries me is complicated the patron and giving them the impression that ‘taking the Jets to win’ this weekend, regardless that I’m a fan, is a sound funding choice,” Simkins mentioned.

“This isn’t one thing that Warren Buffett can be preaching.”

Jake Conley is a breaking information reporter masking US equities for Yahoo Finance. Observe him on X at @byjakeconley or electronic mail him at jake.conley@yahooinc.com.

Click on right here for in-depth evaluation of the newest inventory market information and occasions shifting inventory costs

Learn the newest monetary and enterprise information from Yahoo Finance

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