The Pentagon’s web site and social media channels have been overhauled Friday at President Donald Trump’s behest to mirror america Protection Division’s new “Division of Warfare” persona, shifting from Protection.gov to Warfare.gov—a symbolic rebranding that highlights the administration’s choice for projecting power by means of the language of conflict somewhat than the idiom of protection.
Trump on Friday signed an govt order directing the Pentagon to as soon as once more be named the so-called Division of Warfare, reviving a reputation retired after World Warfare II to mark America’s flip to deterrence because the precept bulwark in opposition to nuclear annihilation.
At an Oval Workplace ceremony, Trump mentioned the change was about angle, declaring, “It’s actually about successful.”
“We gained the First World Warfare, we gained the Second World Warfare, we gained every thing earlier than that and in between,” Trump mentioned through the order’s signing. “After which we determined to go woke and we modified the identify to the Division of Protection.”
The order authorizes protection secretary Pete Hegseth and different officers to make use of titles reminiscent of “secretary of conflict” in official correspondence, although Trump additionally instructed Hegseth to suggest steps wanted to make the change everlasting.
“We’re going to go on offense, not simply on protection. Most lethality, not tepid legality. Violent impact, not politically appropriate,” Hegseth mentioned throughout Friday’s signing ceremony. “We’re going to boost up warriors, not simply defenders.”
Each prior identify change—from the Warfare Division created by Congress in 1789, to the Nationwide Navy Institution in 1947, to the Division of Protection in 1949—got here by means of laws. Allies in Congress rapidly launched a invoice to again Friday’s change to the so-called Division of Warfare, however the administration seems to be in search of a workaround anyway, because it has carried out up to now, whether or not by invoking sweeping emergency powers or withholding congressionally authorized international assist. Presently, “Division of Warfare” is a “secondary” title after the Division of Protection.
Inside hours of Trump’s order, Pentagon officers rebranded the division’s social media platforms. The Division of Protection’s official Fb, Instagram, and X accounts quietly rolled out the “Division of Warfare” identify and seal, adopting labels at odds with its authorized id.
As of round 6 pm ET on Friday, the new Division of Warfare web page nonetheless lists all of the division’s different social channels and its web site as utilizing the “Protection” identify, as did its YouTube channel.
How far the rebranding would possibly go is unclear, however any complete effort would saddle taxpayers with prices within the a whole bunch of hundreds of thousands, if not billions, of {dollars}, as each signal, brand, uniform, laptop system, and piece of official paperwork tied to the Pentagon’s id throughout the globe would must be changed.
A previous effort to suggest adjustments at navy installations commemorating the Confederacy carried a projected price of $39 million and coated solely 9 bases. The Protection Division’s actual property portfolio spans a whole bunch of 1000’s of amenities, from main bases to small outposts worldwide.
