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Money

Hyundai’s $7.4B Imaginative and prescient For Flying Taxis Hits A Wall As Supernal Halts Work After CEO And CTO Exit

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Last updated: September 14, 2025 3:53 pm
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Hyundai’s .4B Imaginative and prescient For Flying Taxis Hits A Wall As Supernal Halts Work After CEO And CTO Exit
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The dream of futuristic air taxis underneath Hyundai faces turbulence after its Supernal startup paused work on its plane program following the departures of CEO Jaiwon Shin and Chief Expertise Officer David McBride.

The pause follows employees cuts earlier this summer season and the abrupt winding down of its headquarters in 2024. Supernal’s eVTOL plane program, as soon as propelled by formidable check flights and a 2028 launch purpose, now faces a reassessment underneath new management, based on TechCrunch.

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Supernal mentioned Aug. 27 that the South Korean auto big will proceed investing within the superior air mobility sector, even because it implements management adjustments. Supernal added that Shin, who has led the group’s Superior Air Mobility division since 2019 and have become CEO in 2021, will transition into an advisory function.

Hyundai mentioned the transfer displays a shift from early-stage analysis and improvement towards a brand new section centered on enterprise mannequin execution and operational progress. The corporate emphasised that whereas the AAM trade faces regulatory and infrastructure hurdles, it stays assured within the long-term potential of sustainable air mobility options.

Supernal performed its first expertise demonstrator check flight earlier this yr, TechCrunch reported. The corporate had deliberate additional assessments, together with an untethered flight, and aimed to launch a business eVTOL service by 2028.

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On the 2024 CES on Jan. 7 in Las Vegas, Shin mentioned Supernal was practically able to “push the boundaries of the expertise with the demonstrator,” AIN reported. In August 2024, McBride advised Vertical Magazine that the check flight would “validate our potential to construct an plane” forward of the 2028 purpose.

“Autonomy is sooner or later,” McBride mentioned. “We’re all working towards that, we’re creating programs, and the avionics suppliers are speaking about making these autos autonomous finally.”

Supernal spun out of Hyundai in 2021 and has confronted repeated challenges. TechCrunch reported in 2024 that Supernal was shifting its world headquarters from Washington, D.C., to Irvine, California, with about 5% of its workforce, roughly 35 to 40 workers, requested to relocate.

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Supernal’s pause comes as the electrical air taxi trade undergoes main shifts, TechCrunch reported. Some corporations, akin to Toyota-backed Joby Aviation, have been securing partnerships and acquisitions, whereas others, together with Lilium, have gone out of enterprise.

This represents the second transportation enterprise underneath Hyundai to come across difficulties lately. In 2024, the corporate elevated its funding in autonomous car startup Motional after accomplice Aptiv ended funding assist, based on TechCrunch.

That restructuring concerned layoffs of about 550 workers or 40% of Motional’s employees and the departure of CEO Karl Iagnemma, who stepped right into a senior technique adviser function. The management change got here as Hyundai agreed in Might to take a position one other $1 billion into the three way partnership, together with a $475 million direct funding and $448 million to purchase 11% of Aptiv’s fairness curiosity, giving Hyundai a majority stake.

As a part of the restructuring, TechCrunch reported Motional paused business operations and delayed its deliberate robotaxi launch with Hyundai Ioniq 5 autos till 2026. The corporate additionally ended autonomous Uber Eats deliveries in Santa Monica, although it continued testing with security operators in place.

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This text Hyundai’s $7.4B Imaginative and prescient For Flying Taxis Hits A Wall As Supernal Halts Work After CEO And CTO Exit initially appeared on Benzinga.com

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