Greg Fleming, Rockefeller Capital Administration president and CEO, speaks throughout CNBC’s ‘Squawk Field’ on July 10, 2025.
CNBC
Rockefeller Capital Administration, the wealth supervisor born from John D. Rockefeller’s household workplace, has raised new funds from funding companies of different ultra-rich households, CNBC has realized.
On Tuesday, Rockefeller plans to announce the financing and its new valuation of $6.6 billion, up from $3 billion in 2023. The phrases of the recapitalization, which historically use fairness or debt to fund progress, strengthen the steadiness sheet, or present liquidity to traders, weren’t disclosed.
The recapitalization was led by Mousse Companions, the household workplace of Chanel’s house owners; Progeny 3, a Kirkland, Washington-based agency constructed on a delivery fortune; and Abrams Capital, the hedge fund supervisor based by David Abrams, a protege of The Baupost Group’s Seth Klarman.
The Rockefeller household nonetheless owns a minority stake within the agency, having rolled over a few of their fairness from their former household workplace into Rockefeller when it was shaped in 2018 with solely $18 billion in property. The agency now manages $187 billion in property, principally by its international household workplace division. Rockefeller additionally has asset administration and funding financial institution divisions.
With the transaction, which is predicted to shut by the top of 2025, hedge fund and founding backer Viking International Buyers will not be the agency’s majority shareholder, however will nonetheless personal the biggest stake.
Rockefeller CEO Greg Fleming instructed CNBC in an interview the brand new traders are emblematic of the entrepreneurial, high-net-worth purchasers that the agency targets. Rockefeller usually caters to purchasers with $25 million to $100 million in property. With the contemporary funding, the agency plans to achieve extra American enterprise house owners by hiring extra advisors in present markets together with Boston and Houston and new ones like Miami and Minneapolis, he stated.
“Our new households which can be investing right here have created wealth by constructing companies,” Fleming stated. “In America, 4 [million] to five million new companies are began and developed yearly.”
Rockefeller can also be trying to faucet into worldwide wealth by partnering with native wealth advisory companies, most probably in Singapore and the Center East, he stated.
“The Rockefeller model is a world model, an iconic model,” he stated, pointing to the Normal Oil household’s philanthropic efforts overseas, equivalent to founding a hospital in Beijing over a century in the past. “That is one other progress lever. The slingshot that we have popping out of this transaction will enable us to go after it.”
Fleming stated negotiations for the financing started in earnest this previous summer season. He stated the affected person capital of household workplaces, which might afford to speculate for many years and even generations, have been a superb match for the agency’s long-term imaginative and prescient. The Desmarais household, certainly one of Canada’s richest, invested $622 million in Rockefeller in 2023 by its monetary companies conglomerate, Energy Company of Canada.
“They know if you are going to construct one thing that is wonderful that it takes time, they usually search for investments that flourish over the long term,” Fleming stated of family-office traders.
Mousse Companions, the household workplace of Chanel house owners Alain and Gérard Wertheimer, is best recognized for its client bets equivalent to clear magnificence label Beautycounter, not too long ago rebranded as Counter, and the posh trend model The Row. That stated, Mousse Companions has invested in monetary companies earlier than, having backed the personal takeover of Rothschild & Co. alongside the financial institution’s namesake household and the households behind Peugeot and Dassault.
Fleming stated household workplaces see wealth administration as a progress enterprise with steady fee-based income. He added that the agency can also be poised for progress throughout the nice wealth switch, with $124 trillion anticipated to be handed down by 2048 by Cerulli Associates’ estimate.
“Should you’re targeted on the consumer first, and also you do a very good job, you are able to do an increasing number of for the prevailing purchasers and usher in an increasing number of new purchasers,” he stated.
The lofty expectations of ultra-rich purchasers additionally performs into the agency’s favor, as they more and more anticipate a broad vary of companies from direct investing advisory to philanthropic schooling and a seamless tech interface, he stated.
“It is a enterprise the place, notably in 2025, there’s loads of funding wanted to have the ability to create the capabilities to serve these high-net-worth and ultra-net-worth households. They’re subtle,” he stated. “It is fairly arduous to do it.”
