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Technology

ICE Asks Corporations About ‘Advert Tech and Massive Knowledge’ Instruments It May Use in Investigations

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Last updated: January 24, 2026 10:25 pm
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ICE Asks Corporations About ‘Advert Tech and Massive Knowledge’ Instruments It May Use in Investigations
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US Immigration and Customs Enforcement is asking corporations to supply details about “industrial Massive Knowledge and Advert Tech” merchandise that may “straight help investigations actions,” in keeping with a request for data posted on Friday within the Federal Register, the US authorities’s official journal for company notices, rulemaking, and different public filings.

The posting says that ICE is “working with growing volumes of legal, civil, and regulatory, administrative documentation from quite a few inside and exterior sources.” The company frames the request as a technique to survey what instruments are at the moment accessible to assist handle and analyze the knowledge ICE has, saying it’s taking a look at “current and rising” merchandise which are “akin to massive suppliers of investigative information and authorized/threat analytics.”

As well as, the entry says “the Authorities is in search of to grasp the present state of Advert Tech compliant and placement information companies accessible to federal investigative and operational entities, contemplating regulatory constraints and privateness expectations of help investigations actions.” The submitting provides little element past that broad description: It doesn’t spell out which laws or privateness requirements would apply, nor does it identify any particular “Massive Knowledge and Advert Tech” companies or distributors ICE is fascinated by.

The entry seems to be the primary time that the time period “advert tech” has appeared in a request for data, contract solicitation, or contract justification posted by ICE within the Federal Registry, in keeping with searches by WIRED. The request underscores how instruments initially developed for digital promoting and different industrial functions are more and more being thought of to be used by the federal government for legislation enforcement and surveillance.

ICE and the Division of Homeland Safety didn’t instantly reply to requests for remark from WIRED.

ICE has beforehand used the time period “huge information” in a contract justification for Palantir to supply “limitless operations and upkeep help of the FALCON system” and limitless licenses for “Palantir Gotham.” Gotham is Palantir’s off-the-shelf investigative instrument for legislation enforcement. The corporate supplies a customized model of Gotham to ICE often known as the “Investigative Case Administration” system. FALCON is a instrument inside the custom-made Palantir system that ICE makes use of to “retailer, search, analyze, and visualize volumes of current data” about present and former investigations.

ICE has additionally beforehand bought merchandise that present cell location information, which is usually among the many data offered by corporations that purchase and promote data collected for internet marketing. Advert tech information can embody particulars concerning the machine and apps an individual is utilizing, the place they’re positioned, and their shopping exercise, amongst different data.

ICE has bought industrial location information obtained from Webloc, a instrument bought by the corporate Penlink. Webloc permits a consumer to gather details about the cell phones getting used inside a particular space throughout a specific time interval. Customers have the power to filter the units displayed in keeping with standards resembling whether or not their location was gathered by way of “GPS, WiFi, or IP tackle,” or by their “Apple and Android promoting identifiers,” in keeping with reporting by 404 Media,

In a number of latest years, ICE has additionally bought licenses to make use of Venntel, an information dealer and subsidiary of the agency Gravy Analytics that collects and sells shopper location information. In a Federal Registry entry closing out a contract with Venntel final yr, ICE reported that its Enforcement and Elimination Operations division had used the corporate’s software program “to entry/achieve data to precisely determine digital units.”

The Federal Commerce Fee alleged in 2024 that Venntel bought delicate shopper location information with out getting correct consent from individuals for industrial and authorities functions. The FTC later barred Gravy Analytics and Venntel “from promoting, disclosing, or utilizing delicate location information besides in restricted circumstances involving nationwide safety or legislation enforcement.” (Gravy Analytics didn’t admit nor deny any of the allegations made by the FTC.)

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