UK unbiased retailers recorded stronger gross sales efficiency over the latest Christmas buying and selling interval, at the same time as bigger high-street chains noticed weaker demand, in keeping with official knowledge and trade professional evaluation.
Workplace for Nationwide Statistics figures present blended outcomes throughout the broader UK retail sector, with progress in some smaller shops contrasting with a decline amongst greater gamers.
The cut up in efficiency highlights ongoing challenges for the broader retail market as client confidence stays cautious.
Retail gross sales volumes in Nice Britain skilled reasonable shifts by means of the ultimate quarter of 2025, with the Workplace for Nationwide Statistics reporting a small rise in total gross sales throughout December following earlier declines.
December’s month-to-month improve was estimated at round 0.4% after weaker readings in October and November, though volumes over the complete three-month interval to December fell by about 0.3%.
Business knowledge recommend that this nationwide image masks divergent traits throughout several types of retailers. “ONS retail gross sales figures present a fragmented market over Christmas, with bigger retailers seeing gross sales drop 1.6% whereas smaller independents grew 6.4%,” mentioned Harvir Dhillon, economist on the British Retail Consortium.
The figures level to a situation the place unbiased retailers and smaller shops had been capable of entice increased gross sales volumes at the same time as large retail chains struggled.
These contrasting patterns partly mirror client behaviour throughout the vacation season. Whereas some consumers gravitated in direction of distinctive or native shops, bigger retailers confronted headwinds from subdued discretionary spending and weaker demand for conventional Christmas present classes similar to electricals and sweetness.
Retail sector efficiency has been formed by broader financial elements, together with sustained cost-of-living pressures and shifts in client confidence.
Regardless of the modest December rebound in total gross sales, annual retail volumes for 2025 remained solely barely up on the 12 months earlier than, and nonetheless under ranges seen previous to the Covid-19 pandemic.
Economists spotlight that many households proceed to prioritise important spending over discretionary purchases.
PwC famous that whereas complete retail gross sales volumes rose in contrast with the earlier 12 months, this was “as a result of increased gross sales of necessities quite than broad-based power throughout all retail classes.”
With inflationary pressures nonetheless affecting family budgets, discretionary purchasing remained constrained, placing further strain on bigger retailer codecs that depend on quantity visitors.
