Brandon University Launches Free Pop-Up Fashion Store
Brandon University recently hosted a pop-up store called the Confidence Closet, offering students free professional outfits and stylist services to prepare them for job interviews and career events.
Michelle Williams-Joel, a third-year political science student, collaborated with a stylist to find clothes matching her “casual corporate” style. “I don’t have to overthink about trying to look for something to get going to the work life,” she said.
Boosting Confidence for the Workforce
Cora Dupuis, co-operative education co-ordinator at Brandon University, emphasized that appropriate attire acts as a “game-changer” during job searches. It signals to employers that candidates are serious contenders and enhances personal confidence. “They help shift our mindset and help us step into our new professional identities,” Dupuis stated. “It signals to yourself that you’re ready to take it on.”
This initiative addresses the high cost of professional clothing, especially for students in demanding programs who struggle to afford it. Organizers collected 900 donated clothing items for the event.
Promoting Sustainability and Thrifting
Shawna Philpott, director of field experience in the faculty of education, noted the event’s dual focus on student support and sustainability. “We all remember what it’s like to be a student, and in these economic times, it’s really hard out there,” she said. “We hope for them that they’re able to have clothing that really represents them and makes them feel their most confident.”
The pop-up aims to normalize thrifting by showcasing gently used professional wear, keeping items out of landfills. Stylist Shae Worthington from Hippie Thrift in Brandon curated outfits, helping students select flattering colors, patterns, and shapes. “Most people going into the professional world just shop retail,” Worthington observed. “If we can kind of show them what’s out there and what’s at thrift stores or second-hand, then they might be more inclined to go thrifting for their professional wear.”
Student Impact and Future Plans
Stacey Dunning, a third-year biology student, used the event to build her interview wardrobe beyond casual clothes. “You want to not only stay true to yourself, but you want to be professional in the field that you’re applying into,” she said. “It’s always instilled in us that first impressions are very important. So if you present your best look, you’re going to feel more confident in your answers that you give in interviews.”
Dunning emerged with an outfit reflecting her rural background and professional edge, noting campus excitement leading up to the event. Students can wear their new attire at an upcoming student-industry networking event. This marks the first such pop-up at Brandon University, with organizers planning more in the future to continue supporting student success.
