Superdrug, a leading health and beauty retailer, plans to open 30 new stores across the UK this year, injecting fresh vitality into high streets and generating 600 new jobs nationwide.
Company Growth and Background
Headquartered in Croydon and founded in 1964 by the Goldstein brothers in London, Superdrug operates more than 780 stores throughout the UK and Ireland. As the second-largest chain in its sector, trailing only Boots, the company attributes its expansion to robust customer demand.
Executives highlight a strategic focus on large-format destination stores and retail park sites to meet evolving shopper preferences.
New Store Features and Services
These upcoming locations will offer an array of beauty products alongside services such as ear piercing, manicures, and eyebrow threading at dedicated Superdrug Beauty Studios.
Investment and Refurbishments
In addition to the new openings, Superdrug commits to refurbishing 60 existing stores, underscoring substantial investments in its physical retail network.
Leadership Insights
Clare Jennings, Superdrug’s property director, emphasized the enduring appeal of in-person shopping. “Superdrug continues to see strong demand for physical, experience-led retail, and our 2026 store opening programme is a clear vote of confidence in UK bricks and mortar retail,” she stated.
Jennings further noted, “By opening 30 stores, we’re not just increasing our footprint, we’re creating destinations that bring together beauty, healthcare and affordable treatments under one roof.”
She added that shoppers seek more than mere convenience: “expertise, products and services they can trust, delivered in welcoming spaces within their local communities.”
This expansion, Jennings concluded, “allows us to bring bigger, better Superdrug stores to more locations across the UK, unlocking more access to healthcare, beauty products and treatments, while creating hundreds of new jobs and long-term career opportunities for our colleagues.”
