Apple will launch its new Sales Coach app on Monday, February 23, offering sales tips and training resources to Apple Store and Apple Authorized Reseller employees worldwide.
Replacing the SEED App
The Sales Coach app replaces Apple’s current SEED app, delivering essential training materials with a fresh Liquid Glass design for enhanced user experience.
AI Chatbot Integration
A future update introduces an AI chatbot, enabling employees to query product details instantly. For instance, users can ask about key features of the iPhone Air or how the Instant Hotspot function operates on Mac devices.
It remains unclear whether the chatbot relies on third-party AI platforms or Apple’s proprietary models.
Employees can access Sales Coach directly through Apple’s website, streamlining professional development for global staff.
