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Money

Samsung delivers a hard-nosed shocker to Micron

Madisony
Last updated: February 21, 2026 7:22 pm
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Samsung delivers a hard-nosed shocker to Micron
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The unreal intelligence reminiscence warfare is exploding. It’s escalating with no sign of ending and never everyone seems to be celebrating and dividing the spoils equally.

Shares of Samsung (SSNLF) are on cloud 9 after traders realized of experiences that the corporate is trying to cost 20% to 30% extra for its next-generation HBM4 chips.

Nice information total? Effectively, not fairly for everybody throughout the Pacific. Micron (MU) inventory slipped in early buying and selling regardless of being in the identical market. What offers?

Finally, all of this results in an enormous situation, one which traders can not afford to disregard:

That’s what Micron’s chief enterprise officer, Sumit Sadana, needed to say concerning all the AI-driven shift reshaping the trade.

If that headline turns into true, and the monetary information suggests so, pricing energy in high-bandwidth reminiscence is getting into a brand new period.

Samsung quietly reboots its AI memory strategy.Photo by NurPhoto on Getty Images
Samsung quietly reboots its AI reminiscence technique.Photograph by NurPhoto on Getty Pictures · Photograph by NurPhoto on Getty Pictures

Samsung, if native media experiences are correct, is trying to upend the pricing marketplace for HBM4 chips. The hike may very well be near as a lot as 30% above its prior HBM3E era.

That’s daring and maybe market-shaking — at the least to me.

Associated: Apple’s Siri shocker is flashing a warning AAPL bulls can’t ignore

HBM chips represent important {hardware} for superior AI accelerators. They’re primarily produced by Nvidia (NVDA) and different chipmakers, and they’re chargeable for powering hyperscale information facilities.

Now for many individuals, AI is all hype. However that is not the case for me in any respect. Generative AI fashions are getting greater in a short time. As inference workloads develop, the necessity for sooner reminiscence bandwidth is outpacing the provision.

Why is Samsung so positive of itself? Effectively, the matter is basically monetary:

  • Over the previous yr, DRAM contract costs are up over 170%.

  • Some DDR5 reminiscence modules have reportedly gone up by about 500% since late 2024.

  • As we get nearer to 2027, AI server deployments are transferring sooner.

Samsung is already on the ropes due to HBM3 efficiency benchmarks, giving opponents like SK Hynix and Micron an opportunity to get into AI-focused reminiscence.

However Samsung needs to get again the facility to set costs, which is why traders in Seoul acted straight away.

It is humorous that Micron’s funds aren’t doing too badly proper now, that means that Micron would possibly really profit from elevated HBM costs.

Micron’s gross margin is up 18.5% within the first quarter of 2024 to 56% in the latest quarter. And we’re going to get even higher from right here; the steerage says that the gross margin is ready to get to 68% gross margin within the present interval. These ranges are getting near these of the perfect AI chip makers.

Associated: Veteran analyst drops a shocker on Cisco

Income development has accelerated sharply as effectively, due to information middle demand.

Micron additionally locked in ahead visibility:

  • There are experiences that HBM4 capability is offered out for 2026.

  • Lengthy-term provide agreements with large AI clients are rising capability.

  • An increasing number of patrons are searching for multiyear contracts to ensure they get their share.

That urgency explains the corporate’s aggressive growth.

Micron is spending as much as $200 billion over time to construct extra factories within the U.S., together with enormous new ones in Idaho and New York. The Idaho campus has two fabs, every 600,000 sq. ft, and floor might be damaged in 2027.

The size is staggering:

  • 70,000 tons of metal per fab.

  • The development course of requires a whole lot of hundreds of cubic yards of concrete.

  • Years-long development timelines.

The way in which I have a look at it, this isn’t incremental development; Micron is searching for structural capability growth.

The divergence has extra to do with positioning than fundamentals.

South Korea’s KOSPI index is up round 35% this yr, due to reminiscence chip enthusiasm, in sharp distinction to U.S. fairness markets, that are way more restrained in the mean time.

Associated: Mark Cuban’s bombshell AI warning is a actuality examine for large tech

Micron shares quadrupled over the previous yr, making profit-taking a believable issue.

In distinction, traders understand Samsung as lagging behind in HBM, doubtlessly inflicting a market overreaction. The pricing report might sign that its aggressive hole is narrowing.

However for me, the intriguing query is whether or not the market is underestimating how tight provide stays.

Brad Gastwirth, head of world analysis at Round Expertise, lately stated:

If Gastwirth is correct, then reminiscence pricing will stay elevated for a while, longer than typical cycle watchers are looking for.

Having carefully noticed the semiconductor sector and witnessed quite a few cycles of booms and busts, I consider that this second is exclusive.

For a very long time, reminiscence was perceived as a commodity that went by means of cycles with out mercy. An excessive amount of provide harm margins. Producers slashed capex. Repeat.

Associated: Nvidia CEO shocks AI group over the one factor he didn’t do

AI has the potential to rewrite this script.

Hyperscalers are investing tens of billions of {dollars} yearly into AI infrastructure. Information middle reminiscence per server is climbing. Not simply coaching, but in addition inference workloads are conserving demand excessive.

If high-bandwidth reminiscence continues to be an issue, pricing energy might last more than it has up to now. However there’s a threat.

Large capital expenditures at all times carry timing hazard. If AI spending slows or capability ultimately overshoots demand, margins might compress sharply.

For now, nonetheless, Samsung’s pricing ambitions ship a transparent sign: The AI reminiscence race is just not cooling down.

And even when Micron traders hesitated within the brief time period, the underlying economics of high-bandwidth reminiscence are nearly at all times sturdy.

We must always contextualize Samsung’s try to boost HBM4 costs by as much as 30%. It isn’t only a aggressive maneuver; the take a look at is how tight the AI reminiscence market really is.

If clients settle for, that may strengthen the impression that enhanced reminiscence has gone from being a commodity to a strategic want.

If that is the case, the current drop in Micron’s inventory worth could also be extra noise than a warning. But when Samsung activates the guts, Micron might be on discover.

Associated: Trump adviser drops bombshell on Meta, Microsoft

This story was initially revealed by TheStreet on Feb 21, 2026, the place it first appeared within the Investing part. Add TheStreet as a Most well-liked Supply by clicking right here.

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