Tesco expands its permanent menopause-friendly sections to 28 stores across England, marked clearly with the MTick logo. This move follows strong customer demand, including the recent rollout at the Coventry Arena Extra store in the West Midlands.
The expansion represents a 32% increase in stores offering dedicated permanent menopause areas. Locations with MTick sections achieve 16% faster like-for-like sales growth compared to those without. These bays stock products addressing 36 of the 48 recognized menopause symptoms, featuring trusted brands such as Colgate, E45, and Lil-Lets.
Record Growth in Menopause Category
Permanent MTick menopause sections lead category expansions with a 27% year-on-year increase in space allocation, the highest across all product categories.
The MTick empowers menopausal women and their supporters to shop confidently. These bays combine education, visibility, and reliable signposting, transforming the shopping experience and easing access to products for various symptoms. With expansion to 32% more Tesco outlets, featuring affordable household brands and wider selections, more women gain tailored support.
— Heather Jackson, CEO and Co-Founder of GenM
Tom Lye, Health and Wellness Category Director at Tesco, stated: “Our partnership with GenM creates a more menopause-friendly shopping environment. The MTick provides structure and credibility, enabling quick access to trusted solutions. This rollout responds to growing customer needs and underscores Tesco’s commitment to women’s health.”
Full List of 28 Tesco Stores
- Addlestone Extra
- Barnsley Extra
- Bedford Extra
- Beckton Extra
- Gallions Reach Broadstairs Extra
- Coventry Arena Extra
- West Bromwich Extra
- Hartlepool Extra
- Bolton Horwich Extra
- Irlam Extra
- Knocknagoney Rd Extra
- Plymouth Roborough Extra
- Purley Extra
- Rainham Extra
- Solihull Extra
- Northampton Weston Favell Extra
- Streatham Extra
- Clacton-on-Sea Superstore
- Hexham Extra
- Cradley Heath Extra
- Bradley Stoke Extra
- West Durrington Extra
- Walsall Extra
- Newtownards Extra
- Bishop Auckland Extra
- Bedworth Extra
- Northcott Extra
- Corby Oakley Rd Extra
