CEO Hanneke Faber reiterated Logitech’s long-term aim to be a “excessive single-digit” income progress firm, arguing progress will come extra from the worldwide put in base and rising connect charges/ASPs than from new PC shipments.
Logitech is shifting towards a extra balanced B2B combine (now ~40% B2B, concentrating on ~50/50), pursuing adjacencies and tuck‑in M&Some time benefiting from a China gaming turnaround (20%+ progress) and AI-enabled product options.
The corporate has a robust monetary place—CHF 1.5 billion money and no debt—and plans to proceed dividend will increase, selective M&A and buybacks, supported by a versatile multi-country provide chain to handle tariffs and disruption.
Logitech Worldwide (NASDAQ:LOGI) CEO Hanneke Faber mentioned the corporate’s long-term progress ambitions stay intact whilst third-party analysis factors to a probably weaker PC cargo setting tied partially to reminiscence prices and shortages. Talking at a Bernstein occasion, Faber reiterated Logitech’s aim to be a “excessive single-digit” top-line progress firm over the long run, pushed by mid-single-digit progress in its core classes, plus contributions from verticals, adjacencies, and “slightly little bit of M&A.”
Faber emphasised that Logitech’s core peripherals enterprise is tied extra to the worldwide put in base of PCs than to annual new unit gross sales. She cited an estimated 1.5 billion to 1.8 billion PCs in use globally and mentioned connect charges for peripherals stay a big alternative, noting that “lower than 50%” of these customers use a mouse and “lower than 30%” use an exterior keyboard.
Over the previous decade, she mentioned Logitech has elevated penetration by “near a proportion level” annually as extra customers undertake mice and keyboards, serving to the corporate outgrow PC unit gross sales. Requested about direct publicity to new PC gross sales, she characterised it as “a really small portion,” arguing that advertising and marketing and innovation assist drive upgrades and adoption from the put in base whatever the PC cargo cycle.
Faber mentioned Logitech has outgrown PCs by roughly 300 to 500 foundation factors during the last decade, although not essentially in a quarter-to-quarter correlation. She attributed the outperformance to 3 main drivers:
Greater connect charges: She mentioned there may be “8% extra utilization of mice and keyboards” versus a decade in the past.
Market share beneficial properties: She mentioned Logitech’s share in mice and keyboards rose from about 45% a decade in the past to “over 50” as we speak.
Greater ASPs: She mentioned common promoting worth is now “50% increased” than a decade in the past, pushed by “premium innovation” and “premiumizing the lineup.”
On promotions, Faber mentioned Logitech makes use of them “very strategically” in aggressive areas to drive trial, however described promotions as not a significant a part of the advertising and marketing combine in contrast with premiumization and product combine.
Concerning competitors from PC OEMs that bundle or promote their very own peripherals, she mentioned Logitech respects rivals however views peripherals as its core competency. She supplied “the left-handed mouse” for example of area of interest segmentation that might not be a precedence for OEMs however could be significant for Logitech.
Faber mentioned Logitech’s income combine is at present about 40% B2B and 60% B2C, with B2B outgrowing B2C “quarter after quarter.” She mentioned the corporate’s intention is to maneuver towards a extra balanced “50-50” combine over time, describing B2B as a strategic focus whereas additionally emphasizing continued dedication to shopper classes.
She additionally pointed to synergies throughout B2B and B2C, together with shared know-how and model attain, saying Logitech serves each “15-year-old players” and CIOs at “70% of the Fortune 500.”
Faber mentioned Logitech’s gaming enterprise in China has improved materially since she joined slightly over two years in the past. She described China as the most important and most refined gaming market and mentioned Logitech applied a “China for China” technique, constructing a multifunctional crew in Shanghai with engineers, designers, and go-to-market employees. She mentioned the China gaming enterprise has been rising at “20%+” for 4 consecutive quarters and helps drive international gaming efficiency.
She added that whereas the technique began as “China for China,” it’s more and more changing into “China for the world” as localized improvements are exported. For instance, she cited mechanical keyboards that carried out properly in China and are actually being launched within the U.S.
Addressing aggressive threats from Chinese language producers, Faber known as the setting “fierce,” citing “greater than 500” gaming mouse and keyboard makers in China versus “lower than 10” in the remainder of the world. She mentioned Logitech had been shedding share in China beforehand however has since stabilized and “within the final quarter” was rising share once more.
On manufacturing and tariffs, Faber highlighted what she known as Logitech’s resilient provide chain, saying the corporate manufactures in China and “5 different international locations,” together with Mexico. She mentioned Logitech can transfer manufacturing shortly, citing a shift the place U.S.-bound merchandise manufactured in China fell from 40% to lower than 10% in below a 12 months. She mentioned latest tariff developments had been “too early to say” when it comes to longer-term affect, including {that a} 10% to fifteen% tariff stage for 150 days didn’t “materially change issues” relative to the prior week.
Faber described AI as a “large tailwind” when utilized to actual buyer issues. She highlighted AI-enabled options in video conferencing—akin to speaker framing and “good switching” in Rally AI bars—in addition to AI-driven two-way noise cancellation in headsets. She mentioned these will not be simply proofs of idea however merchandise “transport globally at scale.” She additionally mentioned Logitech is “deeply built-in” with companions together with Microsoft, Google, and Zoom.
On capital allocation, Faber mentioned Logitech has CHF 1.5 billion in money and no debt. She listed priorities as investing in natural progress (together with R&D and a few capex), sustaining an “engaging dividend” with annual will increase (noting a CHF 0.10 improve final 12 months and plans to boost it once more), pursuing M&A when acceptable, and conducting share buybacks with remaining capital. For M&A, she mentioned the corporate is searching for adjacencies in gaming, video conferencing, and private workspace, in addition to alternatives to broaden in B2B verticals akin to healthcare, schooling, and authorities, with offers prone to be “tuck-ins.”
Faber concluded by emphasizing what she sees as investor misconceptions: the corporate’s balanced combine throughout B2B and B2C, its three core companies (gaming, video conferencing, and private workspace), and its international footprint spanning greater than 150 international locations.
Logitech Worldwide SA is a Swiss-headquartered firm that designs, manufactures and markets a variety of laptop peripherals and equipment for shoppers, players and enterprise prospects. Based in 1981, the corporate develops {hardware} and complementary software program that allow individuals to work together with digital units throughout work, residence and leisure settings. Logitech maintains company places of work in Switzerland and vital operations in the USA and different areas worldwide.
The corporate’s product portfolio consists of mice, keyboards, webcams, headsets, microphones, audio system, distant controls and different enter/output units, together with specialised strains for gaming, streaming and video collaboration.
