EOFY 2026 Phone Deals: Major Savings on Flagships and Budget Models
June marks the official start of the 2026 End of Financial Year (EOFY) sales in Australia, bringing significant discounts across a wide array of technology, including essential smartphones. Whether you’re looking to upgrade a lagging device or secure the latest innovations at a reduced price, compelling offers are available for various budgets.
While many of the most substantial price cuts are expected on previous generation models, including last year’s flagship devices, consumers can also find deals on the newest smartphones from leading manufacturers like Apple, Samsung, and Google. Local telecommunications providers are also participating, offering reduced handset costs, lower monthly plan fees, or a combination of both.
For those purchasing a phone for business purposes, the tax-deductible nature of such purchases can lead to even greater savings. These EOFY deals provide an excellent opportunity to equip yourself for the 2026-2027 financial year, whether you prioritize the best overall performance, camera capabilities, or budget-friendly options.
Key Dates for 2026 EOFY Sales:
- Sale Commencement: June 1
- Early Bird Deals: Available from late May
- EOFY Sales Conclude: Midnight, June 30
- Late Deals: Extending into early-to-mid July
Top Retailers and Telcos Featuring EOFY Phone Deals:
- Amazon: Offering substantial savings on popular smartphone brands.
- JB Hi-Fi: Providing discounts across a broad selection of smartphones.
- Kogan: Featuring extensive price reductions on a diverse range of electronics.
- The Good Guys: Showcasing a vast inventory of devices with slashed prices.
- Vodafone: Presenting deals on both handsets and service plans.
- Optus: Offering special discounts from the prominent telecommunications company.
Notable EOFY Phone Deals for 2026
Samsung Galaxy S26 Ultra
Widely acclaimed as a top-tier Android device, the Samsung Galaxy S26 Ultra boasts impressive features. Its performance is driven by the advanced Snapdragon 8 Elite Gen 5 for Galaxy chipset. Notable new functionalities include a built-in Privacy Display and Horizon Lock for enhanced video recording capabilities.
Google Pixel 10 Pro XL
Described as a highly refined and satisfying Android phone, the Google Pixel 10 Pro XL excels with its exceptional display, long-lasting battery, and robust AI features. Its photography skills are also a significant highlight. A particularly attractive offer from JB Hi-Fi presents the lowest price seen for this model outside of specific telco contracts.
iPhone Air
Discounts on the sleek iPhone Air have been less frequent since its 2025 launch. However, EOFY sales are seeing significant price reductions. Optus is providing a substantial AU$800 discount on the handset price when bundled with a 12-, 24-, or 36-month plan. Combined with the discounted 60GB Promo Plan at AU$39 per month for the first year, the total monthly cost can be as low as AU$80.58.
Motorola Mid-Ranger (e.g., Motorola Edge 2024)
This mid-range device, known as the Motorola Edge (2024) in some markets, is equipped with a Snapdragon 7 Gen 1 chipset, a 120Hz P-OLED display, and a 5,000mAh battery with 68W fast charging. Its triple camera system includes main, ultrawide, and telephoto lenses. Priced under AU$450, it offers considerable value for those seeking a reliable, no-frills smartphone experience.
Motorola Signature
The Motorola Signature represents the brand’s latest flagship bar phone, recently launched in Australia. Positioned above the mid-range models and below the foldable Razr series, it features a Snapdragon 8 Gen 5 chipset, an AMOLED display with a 165Hz refresh rate, 12GB of RAM, IP68/IP69 dust and water resistance, and a 5,200mAh battery supporting 90W fast charging. The current discounts make this newly released, high-spec device an exceptional bargain.
Frequently Asked Questions: EOFY Phone Sales 2026
When do the best EOFY phone deals typically start?
While there’s no single official start date, many retailers, telcos, and brands begin offering discounts on phones in the lead-up to EOFY, with some promotions commencing as early as late May. Most sales conclude on June 30, the final day of the Australian financial year. However, some extended sales events will continue into July. Notably, Amazon Australia’s Prime Day is scheduled for July 7-13, 2026, promising significant discounts.
Where can I find the best EOFY phone deals?
This page will be updated regularly with the best EOFY phone deals. Key retailers and brands to watch include Amazon for year-round hot deals, eBay Australia for a wide range of offers, JB Hi-Fi for discounts on both high-end and mid-range phones, and Samsung for savings on its Galaxy premium and budget lines.
What kind of EOFY phone deals can I expect in 2026?
Good news for deal hunters: several offers are already live, with more anticipated. For iPhones, expect fewer steep discounts compared to Android rivals; the best deals often come with telco contracts. However, the iPhone Air has seen consistent discounts, and older iPhone models often receive price drops. Android phones from Google and Samsung, including their flagship and budget models, are frequently discounted. Smaller manufacturers like Motorola often offer even more frequent deals across their entire range. Third-party retailers such as The Good Guys and JB Hi-Fi are also reliable sources for deals.
What to Consider When Buying a Smartphone
Display Technology
AMOLED displays are considered the best, offering deep blacks, individually lit pixels for efficient always-on displays, and vibrant, lifelike colors. Most top-tier models, including the Samsung Galaxy S26, iPhone 17, and Google Pixel 10 series, feature OLED technology. More affordable options may use LCD displays, which provide excellent brightness but may lack the contrast and vibrancy of OLED.
Operating System (OS)
The primary decision is between Android and Apple’s iOS. Android offers a vast selection of devices from multiple manufacturers, emphasizing customization and freedom. iOS, used in Apple’s iPhones, provides a more closed but predictable ecosystem, ensuring timely OS updates and seamless integration for users already invested in Apple services and devices.
Camera Capabilities
Consider your photography needs. A telephoto lens with strong zoom is crucial for distant subjects like wildlife, while an ultrawide lens is ideal for landscapes. For videography, look for high video resolution, effective stabilization, and various capture modes. Researching camera phone reviews can help identify setups that match your requirements.
Chipset Performance
The chipset determines a phone’s processing power. Top-end Android phones, like the Samsung Galaxy S26 Ultra and Apple’s iPhone 17 Pro Max, utilize powerful processors such as the Snapdragon 8 Elite Gen 5 or Apple’s A19 Pro chip. For Android, higher model numbers within chip families (Snapdragon, Exynos, MediaTek) generally indicate greater power. Apple’s A19 silicon powers its various iPhone 17 models, ensuring strong performance for several years.
Storage Capacity
Smartphone storage typically ranges from 128GB to 1TB, with prices increasing with capacity. Some Android phones offer expandable storage via microSD card slots. Choose a storage size that aligns with your usage habits to avoid needing additional space later.
Outlook for EOFY 2026 Phone Deals
The end of the financial year presents a prime opportunity to acquire new phones at reduced prices. While the very latest models, such as the iPhone 17 series and Samsung Galaxy S26 lineup, may see more modest discounts (potentially 10-20%), previous generation devices and mid-range options are expected to receive significant price reductions as retailers clear stock. This includes potential deals on the iPhone 17e and older models like the iPhone 16 and Samsung Galaxy S25 ranges. Google Pixel 10 series devices, having been on the market for some time, are also likely to be available at a bargain, either through outright purchase or telco plans. Telecommunication providers, including Vodafone and Optus, have already offered substantial discounts on popular models when purchased with a plan, and this trend is expected to continue, although the widest variety and best value may still be found in outright purchases.
