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India proposes tweaks to international funding guidelines for exports in attainable win for Amazon

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Last updated: September 25, 2025 5:38 pm
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India proposes tweaks to international funding guidelines for exports in attainable win for Amazon
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By Aditya Kalra

NEW DELHI (Reuters) -India’s authorities has drafted a proposal to ease international funding guidelines to permit e-commerce firms like Amazon to purchase merchandise immediately from Indian sellers after which promote them to abroad clients, a doc confirmed.

India at present prohibits international e-commerce firms from promoting items on to customers both at house or overseas, permitting them solely to function a market to attach patrons and sellers for a payment.

The coverage has been a sore level between New Delhi and Washington for years, and Amazon has been lobbying the Indian authorities to ease the foundations within the case of exports, Reuters has reported.

The proposed adjustments come as India and the U.S. wrestle to iron out variations over a long-delayed commerce deal, and regardless of teams backing hundreds of thousands of small Indian brick-and-mortar retailers demanding the federal government shun Amazon’s request. They are saying the U.S. firm’s monetary firepower threatens their companies.

Lower than 10% of small Indian companies promoting on-line domestically take part in world e-commerce exports, “constrained by complicated documentation, compliance necessities”, stated a 10-page proposal from The Directorate Common of International Commerce (DGFT), which isn’t public however was seen by Reuters on Thursday.

“The proposal envisages a third-party export facilitation mannequin, whereby a devoted export entity linked to e-commerce platforms would handle compliance.”

The DGFT and Amazon didn’t reply to Reuters queries. The proposal would require a sign-off from India’s cupboard.

Amazon stated in December it helped to generate $13 billion in cumulative exports for sellers from India since 2015, and plans to extend that to $80 billion by 2030.

The DGFT draft stated the relaxed guidelines would solely apply to exports, and any breaches of the coverage will entice stiff penalties together with felony motion.

Final 12 months, the Indian antitrust watchdog discovered that Amazon breached competitors legal guidelines by giving choice to pick sellers, allegations it denies.

(Reporting by Aditya Kalra; Modifying by Kirsten Donovan)

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