Kylie Jenner has launched her latest venture for her fashion brand Khy, this time focusing on footwear in collaboration with Gia Borghini. The 29-year-old entrepreneur unveiled the new collection through a striking campaign featuring herself modeling the shoes with minimal attire.
Khy’s New Footwear Collection
The latest offering from Khy, Jenner’s direct-to-consumer fashion label, includes a range of shoes designed in partnership with Gia Borghini, a footwear brand. The collection emphasizes Italian craftsmanship, with Jenner highlighting her involvement in refining every detail to achieve an effortless aesthetic. The shoes are set to be available on khy.com starting August 21.
Striking Campaign Imagery
To promote the new line, Jenner participated in a bold photoshoot where she posed nude, adorned only by the collection’s shoes and her own long, dark hair. The images, captured against a minimalist white background, showcase Jenner strategically covering herself while drawing attention to the footwear. One notable shot features metallic silver strappy heels, complemented by a French manicure. Another image displays a black wedge sandal with a thong strap.
Jenner shared her personal connection to the collaboration, stating in an Instagram caption, “I’ve worn [these styles] for years, so this one felt right.” She further elaborated on the creative process, writing, “I got to create my dream footwear for @khy, handmade in Italy. I reworked every detail over and over until they felt just right and completely effortless.” The campaign’s visual style includes dark eyeliner and a matte berry lipstick, enhancing the dramatic effect of the photographs.
Subtle Previews and Previous Collaborations
Jenner had previously given fans a glimpse of the new footwear. In June, she was seen wearing a pair of the silver heels while attending game four of the NBA Finals alongside her boyfriend, Timothee Chalamet. This strategic placement allowed the shoes to be seen in a high-profile setting prior to the official campaign launch.
This footwear collaboration follows other recent initiatives by Jenner. Last month, she partnered with Frankies Bikinis for a second swimwear collection. The promotion for that line also involved a racy photoshoot featuring Jenner and Frankies founder Francesca Aiello. Their initial collaboration, which produced items under the name “Cloud Cups by Frankies Bikinis x Khy,” took place in July 2025. Promotional material for that collection included playful scenes of Jenner and Aiello in chrome-dusted pink bikinis.
The Genesis of Khy
Kylie Jenner officially launched her Khy clothing line in October 2023. The brand’s debut was marked by a photograph of Jenner wearing a black faux leather trench coat, accompanied by the simple announcement, “meet khy.” The launch was further amplified by a feature in The Wall Street Journal, which explored her entrepreneurial journey. The introduction of Khy was celebrated with a launch party attended by notable figures such as Kendall Jenner and Hailey Bieber.
Jenner’s Expanding Business Portfolio
In addition to Khy, Jenner oversees Kylie Cosmetics, a highly successful beauty brand. She is also involved with k2o by Sprinter, formerly known as Sprinter. While her swimwear line, Kylie Swim, appears to have been discontinued, with its social media presence now defunct, Jenner continues to expand her presence in the fashion and lifestyle industries through strategic collaborations and new brand ventures like Khy.
Conclusion
The latest Khy campaign underscores Kylie Jenner’s continued ambition in the fashion world, leveraging bold imagery and strategic partnerships to promote her brand. The focus on Italian-made footwear and the collaborative spirit with Gia Borghini signal a refined approach to her evolving business interests.
