Manchester United has announced a landmark agreement with Betway, making the online betting and gaming company its new official principal partner and exclusive global betting partner. This multi-year deal, reportedly worth approximately £20 million annually, is understood to be the most lucrative standalone training kit or playing shirt sleeve sponsorship in world football. The partnership signifies a major commercial coup for the club, particularly as front-of-shirt gambling sponsorships are prohibited in the Premier League from the current season.
Record-Breaking Training Kit Sponsorship
The agreement with Betway, a prominent brand under the Super Group umbrella, will see its logo prominently featured on the men’s and women’s training kits. This move fills a void left since the club’s previous training kit sponsor, Tezos, concluded its deal in June 2025. Sources indicate that the club prioritized
