A Rivian R1S electrical automobile (EV) at a dealership and repair heart in San Francisco, California, US, on Tuesday, June 3, 2025.
David Paul Morris | Bloomberg | Getty Photos
DETROIT – Rivian Automotive reportedly plans to put off greater than 600 folks because the all-electric automobile maker faces rising market challenges.
The Wall Avenue Journal, which first reported the plans, mentioned the layoffs will have an effect on roughly 4% of the corporate’s employees. Rivian had just below 15,000 staff on the finish of final 12 months.
A supply accustomed to the plans confirmed the layoffs to CNBC and mentioned extra particulars are set to be shared with staff Thursday. The particular person spoke anonymously as a result of the information had not but been made public.
Rivian and different EV producers are more and more going through a more difficult market than they did in recent times amid altering laws beneath the Trump administration, together with the elimination of a $7,500 federal incentive for buying an EV.
Except for regulatory points, Rivian additionally faces slower-than-expected EV demand and a scarcity of recent merchandise till subsequent 12 months amid wants for money and earnings losses. The corporate misplaced $1.1 billion through the second quarter.
Rivian’s automobile gross sales elevated 32% to 13,201 items 12 months over 12 months through the third quarter as patrons hurried to buy an EV earlier than the federal incentives expired on the finish of September, however the firm’s 2025 supply forecast was narrowed from as many as 46,000 items to between 41,500 and 43,500 automobiles.
In August, Rivian additionally flagged a greater adjusted core loss this 12 months, anticipating it to between $2 billion and $2.25 billion, in contrast with $1.7 billion to $1.9 billion beforehand forecast.
Shares of Rivian have been degree throughout buying and selling Thursday afternoon. The inventory is off roughly 3% this 12 months.
