Stellantis unveils Jeep Cherokee as model tries to reverse declines

Jeep is rolling out a freshly designed mannequin after six consecutive years of annual gross sales declines.

The Stellantis automaker unveiled a brand new Jeep Cherokee on Thursday, the newest transfer to attempt to jump-start gross sales. It is the primary Jeep hybrid system, and the primary for Stellantis in North America.

The 2026 Jeep Cherokee redesign goals to evoke the enduring Cherokee SUV model, which has dotted the corporate’s historical past for many years. Jeep had beforehand discontinued the mannequin in 2023 underneath Stellantis’ former CEO Carlos Tavares as a part of varied cost-cutting measures.

Thursday’s mannequin marks the debut of Stellantis’ new 1.6-liter turbo-four hybrid powertrain, with greater than 500 miles to a tank of gas. The automobile will boast a “technology-filled inside,” based on the corporate, together with Stellantis’ new Join One companies package deal.

The brand new mannequin, which the corporate mentioned is longer, taller and wider than the earlier Cherokee, additionally maximizes its area with 30% extra cargo capability.

“The 2026 Jeep Cherokee is an extremely succesful and aggressive midsize SUV that is able to reclaim our
territory in North America’s largest car phase,” Jeep CEO Bob Broderdorf mentioned in a press release.

The entry-level 2026 automobile begins at $36,995, together with a $1,995 vacation spot cost. The automobiles will arrive at dealerships towards the tip of this 12 months and the start of subsequent 12 months, with manufacturing going down at Stellantis’ Mexico plant.

The announcement comes as Jeep tries to reinvigorate its gross sales in what has been a yearslong droop for the model.

Amid a six-year gross sales decline for Jeep, Stellantis can be going through headwinds from President Donald Trump‘s tariffs, estimating its full-year influence for the corporate will attain 1.5 billion euros, or $1.74 billion. Stellantis CEO Antonio Filosa, who took excessive job on the automaker earlier this summer season, mentioned on a July name with analysts that the corporate has been working with the Trump administration.

Filosa, who was beforehand the CEO for Jeep, has lengthy aimed to get better Jeep’s market share by means of a revitalization of the Cherokee model.

Stellantis touted a gradual enchancment over the approaching months in its first-half earnings in July.

“My first weeks as CEO have reconfirmed my robust conviction that we’ll repair what’s incorrect in Stellantis by capitalizing on all the pieces that is proper in Stellantis — ranging from the power, vitality and concepts of our individuals, mixed with the nice new merchandise we at the moment are bringing to market,” Filosa mentioned in a July assertion.