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Technology

The following AI battleground: Google’s Gemini Enterprise and AWS’s Fast Suite deliver full-stack, in-context AI to the office

Madisony
Last updated: October 13, 2025 3:25 am
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The following AI battleground: Google’s Gemini Enterprise and AWS’s Fast Suite deliver full-stack, in-context AI to the office
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Contents
Fast SuiteGemini EnterpriseUninterrupted work in a single place

The friction of getting to open a separate chat window to immediate an agent might be a trouble for a lot of enterprises. And AI firms are seeing a chance to deliver increasingly more AI providers into one platform, even integrating into the place staff do their work. 

OpenAI’s ChatGPT, though nonetheless a separate window, is regularly introducing extra integrations into its platform. Rivals like Google and Amazon Net Companies imagine they will compete with new platforms straight aiming at enterprise customers who desire a extra streamlined AI expertise. And these two new platforms are the most recent volley within the race to deliver enterprise AI customers into one central place for his or her AI wants. 

Google and AWS are individually introducing new platforms designed for full-stack agent workflow, hoping to usher in a world the place customers don’t must open different home windows to entry brokers. 

Google unveiled Gemini Enterprise, a platform that Google Cloud CEO Thomas Kurian stated “brings the very best of Google AI to each worker.” In the meantime, AWS introduced Fast Suite, a collection of providers meant to exist as a browser extension for enterprises to name on brokers. 

Each these platforms purpose to maintain enterprise staff working inside one ecosystem, retaining the wanted context in additional native storage. 

Fast Suite

AWS, by means of Bedrock, allowed enterprises to construct purposes and brokers, check them, after which deploy them in a single area. Nonetheless, Bedrock stays a backend instrument. AWS is banking that organizations will need a greater solution to entry these brokers with out leaving their workspace. 

Fast Suite will likely be AWS’s front-facing agentic software for enterprises. It’s going to even be a browser extension for Chrome and Firefox and accessible on Microsoft Outlook, Phrase and Slack. 

AWS vice chairman for Agentic AI Swami Sivasubramanian stated Fast Suite is the corporate’s method of “getting into a brand new period of labor,” in that it offers staff entry to AI purposes they like with privateness issues and context from their enterprise information. 

Fast Suite connects with Adobe Analytics, SharePoint, Snowflake, Google Drive, OneDrive, Outlook, Salesforce, ServiceNow, Slack, Databricks, Amazon Redshift, and Amazon S3. Via MCP servers, customers also can entry data from Atlassian, Asana, Field, Canva, PagerDuty, Workato or Zapier. 

The platform consists of a number of providers customers can toggle to:

  • An agent builder accessible by means of a chat assistant 

  • Fast Sight to investigate and visualize information

  • Fast Analysis, which might discover data and construct out analysis experiences. Customers can select to restrict the search to inner or uploaded paperwork solely or to entry the web

  • Fast Flows to permit folks to construct routine duties by means of easy prompts

  • Fast Automate for extra difficult workflows, the place the mannequin can start coordinating brokers and information sharing to finish duties

AWS stated it orchestrates by means of a number of basis fashions to energy Fast Suite’s providers. 

Gemini Enterprise

Google had already begun providing enterprise AI options, usually in fragmented merchandise. Its latest providing, Gemini Enterprise, brings collectively the corporate’s AI choices in a single place. Merchandise like Gemini CLI and Google Vids will likely be built-in and accessible by means of Gemini Enterprise. 

“By bringing all of those parts collectively by means of a single interface, Gemini Enterprise transforms how groups work,” Kurian stated in a weblog publish.

It’s powered by Gemini fashions and connects to an enterprise’s information sources. Gemini at all times linked to Google’s Workspace providers, similar to Docs and Drive, however Gemini Enterprise can now seize data from Microsoft 365 or different platforms like Salesforce. 

The thought behind Gemini Enterprise is to supply “a no-code workbench” for any person to floor data and orchestrate brokers for automation. The platform contains pre-built brokers for deep analysis and insights, however clients also can herald their very own or third-party brokers. 

Directors can handle these brokers and workflows by means of a visible governance framework inside Gemini Enterprise. 

Google stated some clients have already begun utilizing Gemini Enterprise, together with Macquarie Financial institution, authorized AI supplier Harvey and Banco BV. 

Google advised VentureBeat that different platforms, like Vertex AI, stay separate merchandise. Pricing for Gemini Enterprise, each the usual and pulse editions, begin at $30 per seat per 30 days. A brand new pricing tier, Gemini Enterprise, prices $21/seat per 30 days for a 12 months. 

Uninterrupted work in a single place

In some ways, enterprise AI was at all times going to maneuver to this extra full-stack, end-to-end atmosphere the place folks entry all AI instruments in a single place. In any case, fragmented choices and misplaced context flip off many staff who have already got rather a lot on their plates. 

Eradicating the friction of transferring home windows and probably shedding context to what you’re engaged on might save folks much more time, and make the concept of utilizing an AI agent or chatbot extra interesting. This was the reasoning behind OpenAI’s resolution to create a desktop app for ChatGPT and why we see so many product bulletins round integrations. 

However now, rivals have to supply extra differentiated platforms or they threat being labeled as copycats of merchandise most individuals already use. I felt the identical throughout a Fast Suite demo, considering it felt like ChatGPT. 

The battle to be the one full-stack platform for the enterprise is simply starting. And as extra AI instruments and brokers develop into extra helpful for workers, there will likely be extra demand to make calling up these providers so simple as a faucet from their most popular workspace. 

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