The Nissan Murano is seen on the New York Worldwide Auto Present on April 16, 2025.
Danielle DeVries | CNBC
DETROIT — Nissan Motor plans to hitch fellow Japanese automakers Toyota Motor and Honda Motor in exporting U.S.-produced automobiles to Japan following adjustments to the nation’s car import guidelines reached via a commerce deal final yr by the Trump administration.
The corporate on Tuesday mentioned it’s going to import the midsize Nissan Murano, inbuilt Smyrna, Tennessee, to Japan starting early subsequent yr. It marks the primary American-made Nissan bought in Japan for the reason that Nineties, in line with a Nissan spokeswoman.
“With the introduction of this mannequin, Nissan goals to additional strengthen its product lineup in Japan and meet the various wants of Japanese clients,” Nissan CEO Ivan Espinosa mentioned in an announcement.
Nissan is the newest Japanese automaker to announce such plans after adjustments to rules meant automakers might extra simply import automobiles from the U.S. to Japan. These guidelines have been put in place as a part of a commerce deal that additionally included easing U.S. tariffs enacted by President Donald Trump.
Beneath the brand new Japanese rules that have been confirmed final month, U.S.-made automobiles do not have to fulfill the nation’s car certification so long as they adjust to American requirements.
Nissan confirmed plans to import the Murano from the U.S. with the steering wheel on the left-hand facet of the car, which is typical for Individuals however not within the Japanese market.
Automakers usually need to tailor automobiles to fulfill security and different rules for various international locations globally. They will vary from issues similar to lighting and facet mirrors to extra complicated elements similar to the situation of the steering wheel.
Toyota, Honda and Nissan shares
Nissan’s resolution follows Toyota asserting plans in December to start exporting the Camry sedan, Highlander SUV and Tundra pickup from the U.S. to Japan starting this yr.
Honda — Japan’s second-largest automaker behind Toyota — earlier this month additionally introduced plans to export the U.S.-built Acura Integra Kind S and Honda Passport TrailSport Elite SUV to Japan starting within the second half of this yr.
Whereas plans for such exports from the U.S. to Japan seemingly assist with commerce relations between the international locations, the variety of automobiles to be imported might not be significant, specialists mentioned.
About 95% of the Japanese market is made up of domestically produced automobiles, leaving lower than 1 / 4 of one million items for imports from all all over the world, and a majority of these are from Germany, in line with Sam Fiorani, vp of worldwide car forecasting for AutoForecast Options.
Automobiles bought below U.S. manufacturers, together with fashions inbuilt different international locations, are a small fraction of that group, together with roughly 8,700 Jeeps and 500 Cadillacs, in line with Fiorani.
Lots of the automobiles deliberate to be imported to Japan are also thought-about huge or not mainstream for Japanese customers, in line with Stephanie Brinley, a principal automotive analyst at S&P World Mobility.
“These automobiles are nonetheless — aside from the Integra — are comparatively massive for Japan. I believe they’re nonetheless going to be area of interest, low-volume merchandise inside that market,” she mentioned. “However as a result of they’re slightly bit totally different and slightly bit greater, they will place them as a particular halo product in Japan.”
