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Technology

The Marketing campaign to Destroy Renee Good

Madisony
Last updated: January 17, 2026 12:28 am
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The Marketing campaign to Destroy Renee Good
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Renee Nicole Good was a poet, a mom of three, a spouse. Inside hours of her dying, so far as the federal government was involved, she was a home terrorist.

On January 7, ICE agent Jonathan Ross shot Good by way of her automobile windshield and window in Minneapolis. She appeared to have 4 gunshot wounds, in line with The New York Occasions, which cited a Minneapolis Fireplace Division report. Hours after the capturing, Division of Homeland Safety secretary Kristi Noem accused Good of “[weaponizing] her car.” President Donald Trump claimed the 37-year-old had “violently, willfully, and viciously ran over” the agent who killed her. Vice President JD Vance known as her dying “a tragedy of her personal making.”

Bystander movies confirmed one thing totally different: Good making an attempt to drive away when the pictures had been fired. Minneapolis mayor Jacob Frey known as the self-defense narrative “bullshit.”

Regardless of the video proof, conservative media fell in line instantly. Good was “one hundred pc guilty” for her personal dying, in line with Matt Walsh of the Day by day Wire. Megyn Kelly mentioned it “was her personal doing.” The decision felt unanimous: She deserved it.

However the causes used to justify her dying have gone far past what she did or didn’t do together with her automobile. A lot of it has centered round Good’s identification as a queer lady.

Walsh known as Good a “lesbian agitator.” Ian Miles Cheong, a right-wing commentator with tens of millions of followers, known as her a “rug munching leftist.” On Fox Information, Jesse Watters famous that Good “leaves behind a lesbian associate” and highlighted that she had “pronouns in her bio,” seemingly in reference to her Instagram profile.

Good was in a relationship with Becca Good, and the 2 had just lately moved to Minneapolis wanting “to make a greater life” for themselves, in line with a assertion Becca launched after her dying. They left Kansas Metropolis, Missouri, for Canada following Trump’s 2024 election victory earlier than heading again stateside, Xtra reported.

A pair days after Good was killed, footage that seems to be from Ross’ mobile phone leaked to conservative Minnesota outlet Alpha Information. It exhibits the moments earlier than the capturing. Good is behind the wheel and calmly tells the individual filming, “I’m not mad at you.” Her associate, Becca, is outdoors the automobile, confronting Ross. Becca seems to be defiant and unafraid, telling the individual behind the digital camera, “Go get your self some lunch, large boy.” As Good tries to drive away, Ross fires a number of pictures. Then, simply earlier than Good’s automobile crashes, a voice is heard saying: “Fucking bitch.”

Whoever leaked that video might have edited the slur out. They did not. And judging by reactions from right-wing influencers, they did not must.

“There’s an actual sense of disgust with girls in the best way that conservative media is speaking about these sorts of protests,” says Courtney Hagle, analysis director at Media Issues for America, who has tracked the right-wing response to Good’s dying. “They’re clearly very offended on the presence of girls, and particularly white girls, liberal girls.” The video, as Hagle places it, “confirmed for them that this isn’t a human being that they need to care about.”

Among the commentary, together with references to Becca as Good’s “so-called spouse” additionally felt like an insidious approach to delegitimize the Items’ relationship.

Talking to reporters aboard Air Drive One, President Trump repeatedly referred to Becca Good as Renee’s “good friend.” “The girl and her good friend had been extremely disrespectful of regulation enforcement,” he mentioned. Leigh Finke, a Minnesota state legislator and the state’s first overtly trans elected official, says this type of erasure sends a message. “All that they’ll painting it as is disrespectful lesbian girls who will not be obeying males in energy.”

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