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Brian Niccol speaks on turnaround

Madisony
Last updated: January 29, 2026 12:18 pm
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Brian Niccol speaks on turnaround
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Starbucks CEO Brian Niccol on turnaround plan: This is really just the beginning

Starbucks is predicted to launch a long-term forecast and share extra particulars about the way it plans to hit these monetary targets at an investor presentation held in New York Metropolis on Thursday.

When Starbucks suspended its outlook in October 2024, its long-term forecast projected world same-store gross sales would develop at the very least 5%, income would climb at the very least 10% and earnings per share would rise at the very least 15%.

Shares of Starbucks have fallen roughly 5% during the last yr, dragging its market worth right down to about $108 billion. Along with the corporate’s challenges, buyers are involved in regards to the broader pullback in shopper spending and better espresso costs.

The investor day comes a day after the corporate launched its fiscal first-quarter earnings report.

Clients enter a Starbucks espresso store in San Francisco, California, US, on Tuesday, Jan. 27, 2026.

David Paul Morris | Bloomberg | Getty Photos

For the primary time in two years, the espresso chain’s site visitors rose, fueling same-store gross sales development of 4%. The corporate has made progress on a few of its targets, like making each drink in underneath 4 minutes, CEO Brian Niccol stated on CNBC’s “Squawk Field” on Thursday morning.

“That is actually only the start,” Niccol stated of the corporate’s turnaround.

Menu modifications like protein chilly foam have helped Starbucks draw each loyal and rare clients, he advised CNBC’s Andrew Ross Sorkin. Forward, the corporate has extra menu innovation on deck, plus modifications to its rewards program and an improved digital expertise, he added.

However whereas Starbucks’ turnaround technique is bearing fruit on the highest line, investments in its eating places and labor weighed on earnings throughout its fiscal first quarter. The corporate’s quarterly earnings per share missed Wall Road’s estimates.

Executives on Wednesday additionally shared the corporate’s first annual forecast since Niccol suspended its outlook greater than a yr in the past, shortly after taking the helm at Starbucks. For fiscal 2026, Starbucks is projecting adjusted earnings per share in a spread of $2.15 to $2.40 and world and U.S. same-store gross sales development of at the very least 3%.

Beneath Niccol’s management, the corporate has been making an attempt to get “again to Starbucks,” after years of prioritizing cell orders and earnings on the expense of the shopper and worker expertise. Small touches have included bringing again seating to its cafes, requiring baristas to put in writing messages on cups once more and trimming its menu.

Greater swings, like revamping cafes to be cozier and staffing extra baristas, are dragging down earnings, however executives anticipate that margins will ultimately get well.

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