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British American Tobacco: Strong 2026 Sales Momentum Confirmed

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Last updated: June 2, 2026 9:12 pm
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British American Tobacco: Strong 2026 Sales Momentum Confirmed
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British American Tobacco Signals Strong 2026 Performance

Victoria Buxton, Head of Investor Relations for British American Tobacco, opened the 2026 first half pre-close conference call, welcoming participants and introducing the executive team. “I’m Victoria Buxton, Group Head of Investor Relations. And with me this morning are Tadeu Marroco, our Chief Executive; and Javed Iqbal, our Interim Chief Financial Officer,” she stated. Buxton also reminded attendees of the cautionary statement regarding forward-looking statements and disclaimers within the trading update. She clarified that commentary would primarily focus on constant currency adjusted measures, including adjustments for the Canadian combustibles business and year-to-date share data as of March 2026 compared to the full year 2025 average.

Executive Optimism on Full-Year Guidance

Tadeu Marroco, Chief Executive, expressed confidence in the company’s trajectory. “We continue to drive momentum in 2026 and remain firmly on track to deliver our full year guidance,” Marroco announced. He highlighted four key takeaways from the update, emphasizing that the company anticipates delivering strong revenue growth.

The call, which included analysts from Jefferies LLC, UBS Investment Bank, Barclays Bank PLC, Kepler Cheuvreux, BofA Securities, and Citigroup Inc., was set to provide further details on the company’s performance and outlook. The focus on constant currency adjusted measures and specific comparative periods underscores the company’s approach to financial reporting and performance evaluation.

Participants were informed that an opportunity to ask questions would follow the presentations. The executive team’s upfront affirmation of meeting full-year guidance suggests a positive financial review for the first half of 2026.

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