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Reading: JD Sports Predicts Muted Growth and Profit Drop Amid War
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JD Sports Predicts Muted Growth and Profit Drop Amid War

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Last updated: May 7, 2026 12:17 pm
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JD Sports Predicts Muted Growth and Profit Drop Amid War
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JD Sports reports muted growth prospects as the Middle East conflict threatens consumer spending patterns. Like-for-like sales dropped 2.3 percent in the first quarter ending April 25, underscoring challenges across the UK retail sector.

Contents
Profit Guidance Widened Due to Geopolitical UncertaintyRecent Financial PerformanceNike Challenges Weigh on ResultsLeadership Tensions at the Top

Profit Guidance Widened Due to Geopolitical Uncertainty

The company anticipates subdued market expansion in the short term and projects annual profits between £750 million and £850 million for the fiscal year ending next January. This broader guidance range reflects ongoing uncertainties from the Middle East war.

“Although JD has no direct exposure in the Middle East, we continue to closely monitor the evolving situation and its potential impact on the consumer and our business if the crisis is prolonged,” the company stated.

Retailers from supermarkets to luxury brands have highlighted similar risks to spending, with the conflict likely to drive up grocery and energy costs for households.

Recent Financial Performance

Profits for the year ended January 31 reached £852 million, marking a 6.4 percent decline from the prior year. UK sales fell 3.9 percent to £3.1 billion, driven by a challenging consumer environment, particularly online, and weakness in footwear demand.

Nike Challenges Weigh on Results

Footwear giant Nike, accounting for about 45 percent of JD Sports’ sales, faces its own recovery efforts as consumers shift toward brands like Hoka and On.

Leadership Tensions at the Top

Chief Executive Regis Schultz faces scrutiny following the abrupt departure of Chairman Andy Higginson last month. Higginson attempted to remove Schultz but lacked full board support. Schultz retains backing from majority investor Pentland, owned by the Rubin family.

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