After two decades in fashion retail, Pip Edwards steps into a fresh chapter at age 45. She launches an investment company focused on supporting ventures in wellness, health, and travel sectors.
New Focus on Purpose-Driven Investments
Pip Edwards attends a promotional event for Biolae, an Australian brand offering supplements for perimenopause and menopause, where she serves as an investor. She explains that a significant personal change drives this pivot. “I’ve worked hard for 25 years, and with my son moving overseas, I faced a major life shift,” she states. “I have extensive experience and knowledge to share, packaged to give back in areas I’m passionate about, including new investment opportunities.”
She emphasizes prioritizing purpose over routine success: “You always do what you’ve always done, and you get what you’ve always got. Big life changes have reshaped my path. Now, it’s my time, on my terms—a true privilege.”
Edwards arrives chicly at the Iceberg in Bondi Beach event in blue trousers and a sheer white shirt, accompanied by her 19-year-old son Justice. She greets friends and colleagues like Jess Engels and Lucy Rosenberg.
Personal Journey with Perimenopause
Biolae aligns perfectly with Edwards’ experiences; she entered perimenopause at 39 and openly discusses symptoms such as hot flushes and exhaustion. Addressing guests, she shares: “Outwardly, I appeared strong, in control, capable—even unstoppable, a fierce hustler. Behind the scenes, I struggled inexplicably.”
“Exhausted yet wired, anxious without reason, extremely emotional, constantly confused, deeply isolated, and misunderstood,” she adds. As a shareholder and strategic advisor, Edwards views her role personally: “This is life—it deserves understanding, support, and open discussion. That’s why I joined Biolae; it’s my journey too.”
Bondi Beach Terror Attack and Career Shift
Edwards’ reinvention follows public challenges. In January, she leaves Ksubi shortly after the December 14 Bondi Beach terror attack, which leaves her shaken. She and her friend take cover under a van, surrounded by gunmen during the deadly incident targeting a Chanukah by the Sea event.
In a detailed Instagram post, Edwards recounts the 15-minute ordeal: “A crazy, wild, and unnecessarily brutal act unfolded among innocent people enjoying a glorious Bondi summer day.” She and her girlfriend Jess duck between vans as shots fire just meters away, with gunmen circling overhead.
On her Ksubi departure, Edwards clarifies: “Everything was good; I just experienced a big life change.” Reflecting on the trauma, she notes: “Silver linings emerge, offering perspective on what matters. Dramatic and traumatic as it was, flip the script consciously—look after myself and my son, choose happiness. It’s easy when you decide.”
New Romance and Star-Studded Event
Edwards finds joy in her recent romance with Sydney businessman Nicholas Nogarotto, director at Freshwater Strategy and non-executive director at Karitane. “I’m happy. Very happy,” she confirms.
At the Biolae event, she captivates attendees including Michelle Bridges in hot pink trousers, Jules Sebastian in a Miu Miu tank, socialites Bernadette Sukkar and Barbara Coombes, TV host Laura Csortan, and Jana Hocking in a sheer black lace dress. Edwards, previously married to Ksubi co-founder Dan Single and mother to Justice, commands the room with poise.
