Stellantis overhauls Jeep Grand Wagoneer lineup underneath turnaround plan

DETROIT – Jeep is overhauling its top-end Grand Wagoneer lineup for the 2026 mannequin yr underneath a yearslong turnaround plan for the quintessential American SUV model.

The adjustments embody updating exterior styling, introducing a brand new forthcoming extended-range powertrain and making a simplified, cheaper mannequin lineup all underneath the “Grand Wagoneer” title. Jeep will even kill off the standalone “Wagoneer” nameplate.

“This marks a big portfolio second in refining our flagship SUV to achieve a broader viewers,” Jeep CEO Bob Broderdorf mentioned throughout a media occasion.

Since launching in 2021, the Wagoneer and Grand Wagoneer haven’t lived as much as expectations. Preliminary manufacturing of the autos was riddled with issues and the twin nameplates for the same-looking autos confused customers.

The preliminary pricing for these autos additionally might prime $111,000 — which had been unexplored territory for the model recognized for rugged SUVs — and so they featured a bunch of tiered trim ranges that sophisticated ordering.

“We confused our patrons. We confused our sellers,” Broderdorf mentioned. “I am right here to let you know we acquired the message. We’re fixing it.”

The 2026 Grand Wagoneer will begin underneath $65,000, together with obligatory vacation spot fees. That’s just like the place the Wagoneer at the moment begins in pricing, however Jeep mentioned it contains extra options and is extra according to rivals’ pricing.

“I am right here to win,” Broderdorf mentioned. “I need to come out very, very quick and see what we will do to essentially achieve some share and proceed to develop the model … that was the mission for me.”

Jeep, owned by French-Italian-American automaker Stellantis, mentioned it expects to the Grand Wagoneer to be the primary SUV with a plug-in know-how referred to as a range-extender, or EREV. It could function as a zero-emissions EV till its battery dies and an electrical onboard generator — powered by a 27-gallon, 3.6-liter V6 engine — kicks on to energy the car.

Stellantis’ Ram Vehicles model was anticipated to be the primary to launch an EREV mannequin, however after a number of delays and the model conducting its personal turnaround plan, the Jeep mannequin is anticipated to be the primary EREV out there starting subsequent yr.

Jeep is likely one of the most important of Stellantis‘ 14 manufacturers — if not a very powerful in North America. The revamped Grand Wagoneer is the second of 4 main product bulletins that started this summer season with the reveal of its new Jeep Cherokee SUV.

The turnaround plan additionally has included remodeling pricing of Jeep SUVs, which inflated lately above market norms, and re-engaging with its alienated vendor community amid a scarcity of recent merchandise and declining gross sales.

Thus far, Jeep’s U.S. gross sales are transferring in the appropriate path. The model is on observe to report its first year-over-year gross sales achieve since 2018, when it recorded all-time excessive gross sales of greater than 973,000 autos. That compares to 587,725 items bought final yr, a 40% drop from Jeep’s gross sales peak.

“Fairly frankly, my solely curiosity is rising this model and doing so in a really enjoyable, historic Jeep means,” mentioned Broderdorf, who succeeded now-Stellantis CEO Antonio Filosa in main Jeep in February.