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Tub & Physique Works has launched its first authorised retailer on Amazon’s US market, extending distribution of chosen fragrances and residential merchandise.
The American private care and residential perfume retailer mentioned shoppers can now buy a particular vary of its physique care and residential perfume merchandise by way of Amazon.
The providing covers codecs together with nice perfume mists, physique wash, physique cream, hand cleaning soap, in addition to three-wick and single-wick candles and Wallflowers.
The transfer represents the model’s preliminary official presence on Amazon and varieties a part of its Client First Formulation transformation plan introduced in November 2025.
The initiative is meant to refresh the enterprise throughout model, product and market, with an emphasis on broadening entry and discovery by way of third-party channels.
Tub & Physique Works chief industrial officer Maly Bernstein mentioned: “Our Amazon launch displays our dedication to bringing shoppers what they need – seamless entry to the merchandise they love throughout an built-in market.
“We’re making discovery simpler and elevating the model at each touchpoint, making certain a constant, trusted expertise that builds loyalty and showcases our best-in-class product management. This initiative highlights how we plan to develop: strategically, and at all times with the buyer on the centre.”
In keeping with the corporate, it entered 600 US faculty campus shops in 2024 with assortments aimed toward Gen Z shoppers as a part of this distribution enlargement.
The footprint has since elevated to greater than 1,000 places following a constructive client response.
The Amazon debut additionally introduces an up to date model id, with revised visible presentation of the corporate’s fragrances, substances and formulations.
The corporate mentioned the Amazon storefront is designed to supply a trusted vacation spot for each new and present prospects looking for handy on-line entry to its merchandise.
“Tub & Physique Works launches authorised Amazon US retailer” was initially created and revealed by Retail Perception Community, a GlobalData owned model.
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